Académique Documents
Professionnel Documents
Culture Documents
PPT
Module
Module 11
Business
Business
Communication,
Communication,
Management,
Management,and
and
Success
Success
McGraw-Hill/Irwin
McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.
1-2
Business
Business Communication,
Communication,
Management,
Management, and
and Success
Success
Learning Objectives
Module 1 explores with you the importance
of communication in the business world.
After completing the module, you should be
able to
1-3
Business
Business Communication,
Communication,
Management,
Management, and
and Success
Success
Learning Objectives
LO 1-1 Recognize myths about on-the-job writing.
LO 1-2 Distinguish business communication from
other school writing.
LO 1-3 Explain accomplishments through
communication.
1-4
Business
Business Communication,
Communication,
Management,
Management, and
and Success
Success
Learning Objectives
LO 1-4 Understand costs for business
communication.
LO 1-5 Define criteria for effective messages.
LO 1-6 Apply strategies for communication analysis.
LO 1-7 Apply strategies for creative thinking.
1-5
Workplace
Workplace Communication
Communication
Challenges
Challenges
Workplace
Workplace Communication
Communication
Challenges
Challenges continued
continued
Workplace
Workplace Communication
Communication
Challenges
Challenges continued
continued
Verbal
Verbal and
and Nonverbal
Nonverbal
Communication
Communication
Verbal Communication
Face-to-Face/Phone
Conversations/Meetings
E-mail/Voice-Mail Messages
Letters, Memos, and Reports
1-9
Verbal
Verbal and
and Nonverbal
Nonverbal
Communication
Communication continued
continued
Nonverbal Communication
Pictures/Company Logos
Gestures/Body Language
Who Sits Where/How Long a Visitor is
Kept Waiting
1-10
Myths
Myths About
About Workplace
Workplace Writing
Writing
Myths
Myths About
About Workplace
Workplace Writing
Writing
Business
Business and
and School
School Writing
Writing
Differ based on
Purpose.
Audience.
Information.
Organization.
Style.
Document design.
Visuals.
1-13
Internal
Internal and
and External
External Audiences
Audiences
Internal
Subordinates
Supervisors
Peers
External
Customers/Stockholders
Unions/Government Agencies
Press/General Public
1-14
Basic
Basic Purposes
Purposes
Good
Good Business
Business Writing
Writing
Is clear.
Is complete.
Is correct.
Builds goodwill.
Saves the reader’s time.
1-16
PAIBOC
PAIBOC
PAIBOC
PAIBOC continued
continued
PAIBOC
PAIBOC continued
continued
Thinking
Thinking Creatively
Creatively