STRATEGIC

MANAGEMENT

PRESENTED BY-
HEENA M. SHAIKH
M-COM PART-1
DIV-A, R.NO-31
YEAR- 2019-2020
 INTRODUCTION
• Strategic Management as a board overall process is defined as
the set of decisions and actions resulting in formulation and
implementation of strategies designed to achieve the objectives of
an organization.
• Strategic Management is all about identification and description
of the strategies that managers can carry so as to achieve better
performance and a competitive advantage for their organization.
An organization is said to have competitive advantage if its
profitability is higher than the average profitability for all
companies in its Industry.
 MEANING OF STRATEGY
• Strategy is a science of planning and organizing resources
for their most effective and component use to achieve a
goal or solution to a problem.
• The term “STRATEGY” is derived from a Greek word for
Generalship or Leading an army. This term was previously
used to plan and direct overall military operations and
movements in a war.
 DEFINITIONS OF STRATEGIC MANANGEMENT
• GLUECK :
“Strategic Management is a stream of decisions and actions which
leads to the development of an effective strategy or strategies to
help achieve corporate objectives.”
• John A. Pearce II and Richard B. Robinson Jr :
“Strategic management is defined as the set of decisions and
actions resulting in the formulation and implementation of
strategies designed to achieve the objectives of the organization.”
 STRATEGIC MANAGEMENT IN INDIAN COMPANIES
1. Pre-liberalization Stage: Strategic Management on Government Fringes.
• Including enterprises objectives into the national planning framework.
• Capabilities in generating and grabbing opportunities.

2. The decade of the 1990s: Transitional Excitement and Reality Check.

• Carried ‘operation de-linked’ strategy mindset in the early 1990s.
• ‘Foreign Complex’-governed strategy in older groups in the early 1990s.

3. Post-liberalization Stage: Issues and Agenda during 2000-2010.

• Acquire a ‘Global Maverick’ mindset and actively shed pre-liberalization thinking.
• Actively promoted the development of technology capabilities.
COMPONENTS OF STRATEGIC MANAGEMENT
MODEL

ESTABLISHING STRATEGIC
STRATEGIC INTENT FORMULATION

STRATEGY STRATEGY
IMPLEMENTATION EVALUATION
ESTABLISHING STRATEGIC INTENT
• VISION
• MISSION
• BUSINESS DEFINITION
• OBJECTIVES

STRATEGY FORMULATION
• ENVIRONMENTAL APPRAISAL
• ORGANISATIONAL APPRAISAL
• SWOT ANALYSIS
• CORPORATE LEVEL STRATEGIES
• BUSINESS LEVEL STRATEGIES
STRATEGY IMPLEMENTATION
• PROJECT IMPLEMENTATION
• PROCEDURAL IMPLEMENTATION
• STRUCTURAL IMPLEMENTATION
• BEHAVIOURAL IMPLEMENTATION
STRATEGY EVALUATION
• Strategic Evaluation is the final phase of strategic management. Strategy
Evaluation means collecting information about how well the strategic plan is
progressing.
• Strategic Evaluation is the assessment process that provide executives and
managers performance information about program, projects, activities, designed to
meet business goals and objectives.
 ADVANTAGES OF STRATEGIC
MANAGEMENT
• CLARITY IN OBJECTIVES AND DIRECTION
• IMPROVEMENT IN FINANCIAL BENEFITS OF ORGANISATION
• ORGANISATIONAL EFFECTIVENESS
• MOTIVATION AND SATISFACTION
• IMPROVED QUALITY OF DECISIONS
• DISCIPLINE
 DISADVANTAGES OF STRATEGIC
MANAGEMENT
• UNCERTAIN PREDICTIONS
• NON-FLEXIBILITY
• CONTRIBUTION OF STRATEGIC MANAGEMENT
• IMPLEMENTATION
 CONCLUSION
• For concluding this presentation I would like to say that
every small business or a corporate level business needs
basic step of strategy. For e.g- even for a chai wala or a
vada pav wala has to strategize their goals and
objectives so as to run a business smoothly and for profit
gain and achieve success.
 REFERENCE:
• STRATEGIC MANANGEMENT- Dr. SUDHAKAR JADHAVAR- SUCCESS
PUBLICATIONS.
• STRATEGIC MANAGEMENT- PRADEEP KUMAR SINHA - NIRALI PUBLICATIONS.
• https://www.managementstudyguide.com/strategic-management.htm
• https://content.wisestep.com/advantages-disadvantages-strategic-management/
• WIKIPEDIA.
THANK YOU.