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What is Opportunity
Seeking?
• The ongoing process of considering,
evaluating, and pursuing market-based
activities that are believed to be
advantageous for the firm. Prior experience
informs the process, but it may also limit it:
What is opportunity screening?
• A process used to
evaluate innovativeproduct ideas, strategies
and marketing
trends. Idea screening criteria are used to
determine compatibility with
overall business objectives and whether the
idea would offer a viable return on
investment. Whatever does not meet these
criteria is typically discarded.
3 steps of
opportunity
screening
The 12 Rs or opportunity
screening
1
The 12 Rs or opportunity screening are:
Responsiveness
Reach
Range
Revolutionary impact
Returns
Relative ease of implementation
Resources required
Risk
Relevance
Resonance
Reinforcement of Entrepreneurial interest
Revenue
Opportunity Seizing