Académique Documents
Professionnel Documents
Culture Documents
12
Addressing
Competition and
Driving Growth
• New customers
• More usage
• Proactive
marketing
– Responsive
anticipation
– Creative
anticipation
Market modification
Product modification
Marketing program
modification
• Harvesting and
Divesting
Copyright
Copyright © 2011 Pearson © 2016 Pearson
Education, Education, Inc.
Inc. Publishing as Prentice Hall 12-12