Hidesign

Cbbe model pyramid

Brand architecture
Brand indentity prism
Swot
 Product & Brand Management Presentation on

Group No. 5 Group Members :

Dinesh jindal
Piyush Grover
Pooja Arora
Pooja Gupta
Nadim Akhtar
Sonakshi Gogia
HIGHLIGHTS :
• Founded in 1978 & after it became a global company.

• Started their small business in selling at London & San Francisco in 1970

• Hidesign is formed by merging of two words that is

Hide + Design = HiDesign

• With help of JV’s Hidesign sold its Product to overseas market.

• In 2000, they expanded their business in India, opened its First store in Bangalore.
• They move towards sell their products through organized retail chains to increase the
volumes.

• They had conducted various campaign for the leather bags at the times when there’s no
any branded companies used to deal with leather.

Various factors helped them to move ahead in US & UK markets like :

• Good quality
• Distinctive Design
• Aggressive Marketing Strategies
S W
• Global Presence • High Price & Products
• Quality Leather Product • Target customers high income only
• Initiator to introduce • Brand not popular
luxury retailing in India in • Less schemes & discounts
leather products • Less Advertisements
• People find boring

SWOT
ANALYSIS
O T
• More Retail stores in Sub Urban areas • More local Competitors
• More penetrate in most parts in India • Less use of Brand Personalities
• Quality
• Youngster’s Choice