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OPPORTUNITIES,
CHALLENGES, AND
POWER OF MEDIA
AND INFORMATION
3 SPECIFIC THEMES ARE GOING TO DISCUSS
1. The prospects of greater exposure and utilization of new media
2. A special interest in World Wide Web and social media; and
3. Cybercrime
Because of the web, we have seen amazing examples of ‘’Nobodies’’ becoming ‘’somebodies’’
overnight, Whiplash-fast events arising in previously obscure comers of the world. We witness
instance of super empowered Citizens, viral phenomena, and the seemingly instant
coordination of process and celebrations alike. Memes and Hashtags zip and proliferate.
--JOHN WHIBEY (2014)
Wihbey (2014) classified netizens engagement patterns with information has the
following:
1. Media (broadcast) activation
-- known as the sharing of content among media users through the different
media forms such as television, radio, print media, and other traditional media.
2. Viral (peer-to-peer)
--known as sharing of content through online or new media.
3. Hybrid
-- a combination of media activation and peer-to-peer.
There are challenges and opportunities that you as a netizen face in the midst of your
engagement with social media.
In terms of: CHALLENGES AND OPPORTUNITIES
Collaborative projects • Projects enable the point and • The joint efforts of many actors leads to a
simultaneous creation of better outcome than any actor could
content by many end-users achieve individually.
• Wikis- web sites which allow • Form a corporate perspective, firms must
user to add, remove, and be aware that collaborating projects are
change text-based content trending toward becoming the main
e.g., online Encyclopedia source of information for many consumers
Wikipedia currently available .(.e.g., although not everything written in
in more than 230 different Wikipedia may actually be true, it is
languages. believed to be true by more and more
internet users).
Blogs • Special types of web sires • many companies are already using blogs
that usually display date- to update employees, customers, and
stamped entries in reverse shareholders on developments they
chronological order( consider to be important .
OECD,2007 AS CITED IN
Kaplan and Haenlein 2010)
Content communities • Man objective of content communities is the sharing of • From a corporate view
media content between users point, content
• Exist for a wide range of different communities carry the
• Media types, including text, photos, videos, and risk of being used as
Powerpoint presentations. platforms for the
sharing of copyright-
protected materials .
Social networking sites • Can include any type of information, including photo, • High popularity,
video, audio files, and blogs. specially among
yunger internet users.
Cybercrime
--according to the department of justice , is ‘’ a crime committed with or through the
use of information and communication technologies such as radio, television, cellular
phone, computer and network ,and other communication device or application’’
According to the 2001 Budapest Convention on cybercrime, criminal offense in cyber crime
include:
1. Offenses against the confidentiality, integrity and availability of computer data and
systems;
2. Computer- related offenses;
3. Content- related offenses; and
4. Offenses related to infringements of copy right and related rights.
The following are cybercrime- related laws in the Philippines;
Media has a particulars power over audiences that media scholar call the third- person
effect. this is an effect that make you think that media messages effect others but not
you. This can happen because you are made to think that media content may be too
banal or simple to have any effects (potter,2011)
1. Media effects are constantly occurring because of media’s constant and
direct/indirect influence on you;
2. Media work with others factors …..in exerting influence; and
3. You can control the effects process in your life.