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APPLE INC

HISTORY: 1976-2000

Steve jobs and Steve Wozniak


created the apple I computer, but
did not publicize their brand until company increased in size to
1977. Shortly after, the apple II several thousand employees and
computer was created. began to sell computers globally.

1 Apr. 1976 1980

1979 1990s
By the late-1990s, Apple Inc. Was
the Macintosh was created, but extremely popular, and most of its
ended up being worth $1000 products were aesthetically
more than most pcs. pleasing and user friendly, which
led to ideas for manufacturing
new products that were not
computers.
In 2001 Apple released the iPod wich became popular
very quickly.
HISTORY:
THE 2000S 2003 iTunes is created to facilitate the transfer of music
into the iPod and created a program where music could
be purchased and stored on their products.

At this point, the popularity of apple products led to a


need for faster, and more efficient manufacturing.

The everlasting prosperity of Apple inc. Led to the


release of the first iPhone in 2007, and the iPad in 2010,
two of their most popular products today.
• Apple started as an american company.
• In 2006 studies showed that Apple had over twice as many people employed outside os the U.S.
(27.250) than they employed in the us (13.920)
• As of July 2013, apple has developed 417 retail stores in 13 countries and an online store available
in 38 countries with global sales of $16billion dollars in merchandise in 2011 (2013). As a multi-
national corporation, Apple Inc. has realized the significance of globalization by spreading all over the
world.
• Apple is good at seizing opportunities in the global market. For example, Apple and China Mobile (the
world’s largest mobile carrier with 740 million subscribers) have been working on an iPhone distribution
agreement for more than six years ( 2013).
Apple's supply chain
The company earns
high profits because
it is able to produce
its products at a low
price and then sell
them at a high
price.
DISTRIBUTION OF VALUE FOR IPHONE 2010
DISTRIBUTION OF VALUE FOR IPAD 2010
7 KEY STRATEGIES THAT YOU MUST
LEARN FROM APPLE’S MARKETING
1. Rethink the need for advertising
2. Avoid price wars by emphasizing your unique value proposition
3. Keep your marketing and your products simple more isn’t always
better.
4. Know your audience and talk to them in their language
It’s not that apple doesn’t mention product specifications and
technical details at all.
5. Design a better customer experience. Apple experience.
6. Aim at your prospects’ emotions
7. Build a community of users or customers
THE IDEOLOGY OF APPLE
• In the beginning, apple focused on high end technology products and the development of
consumer technology. Apple expects their own products to become “the leader” in each field,
that’s why their investment in research is very high.
THE IDEOLOGY OF APPLE

Apple pays more attention to provide


remarkable user experience for its
customers by improving and innovating
original products in terms of hardware and
software. Apple focuses more on quality
and in-depth research to extend the function
of their products rather than product variety.
THE IDEOLOGY OF APPLE
• With the globalization of culture, use of Apple
products have caused a culture phenomenon-
fetishism. More and more people think it is a trend
and fashion to use apple.
• Sometimes, Apple would adopt restriction on purchases
while the new products launched. Then, people will be
willing to pay twice or triple the price for a new Apple
product.
• The fetishism of people for apple is increasingly
becoming common, particularly for young people..
WHY APPLE GLOBAL IS GOING GOOD

• More opportunities of employement. (Over


230.000 people have job in Apple factories)
• Apple sold 33.8 million iPhones, 14.1 million
iPads and 4.6 million Macs in 2013, which is
why globalization is possible in the first place.
• Apple’s technology is always improvicg which
allows globalization to continue, and to
happen in a faster rate.
WHY APPLE
GLOBAL IS
GOING BAD
• While giving people jobs in
foreing countrie has made almost
inhumane conditions (suicide).
• Since its factories are being
moved to foreing countries it has
taken away jobs from people in
its origin country.
• Scandals: Its manufacters in China
have been to used inters wich are
students that are told that they
won’t graduate unless they work
in the assembly line of Apple.
WEB SOURCES

• HTTPS://PREZI.COM/JJBWA2UJ322D/THE-
GLOBALIZATION-OF-APPLE-INC/

• HTTPS://WWW.SLIDESHARE.NET/SHANKARNAREN
/SUPPLY-CHAIN-OF-APPLE-63767095

• HTTPS://MYASSIGNMENTHELP.COM/FREE-
SAMPLES/EFFECTS-OF-MARKET-GLOBALIZATION-
ON-APPLE-INC

• HTTPS://WWW.BARTLEBY.COM/ESSAY/APPLE-
CASE-STUDY-GLOBALIZATION-AND-
TECHNOLOGY-CHANGE-FKVGD6PMZRFS

• HTTPS://TEMPLEMEDIAINSTITUTIONS.WORDPRESS.
COM/FINAL-PROJECTS/THE-GLOBALIZATION-
AND-IDEOLOGY-OF-APPLE-INC/

• HTTPS://NEILPATEL.COM/BLOG/7-KEY-
STRATEGIES-THAT-YOU-MUST-LEARN-FROM-
APPLES-MARKETING/

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