Welcome to Creativity and Imagination Presentation

Spacific OBJECTIVES
At the end of this presentation participants will be
able to
 identify the steps of creativity .
 Explain the important of each creativity process
Introduction
Creativity
 Is the ability to bring something new into existence.
 emphasizes the “ability,” not the “activity” of bringing
something new
 A person may therefore conceive of something new and
envision how it will be useful, but not necessarily take the
necessary action to make it a reality.
 There are different stages in the process of creativity,
 but most social scientists agree on five stages that we label
as idea germination, preparation, incubation, illumination
and verification.
Activity
 why each is important to the creativity process?
Stage of Creative proces
 Stage 1. Idea germination (Recognition): The seeding
stage of a new idea
 Stage 2. Preparation (Rationalization):- Conscious search
for knowledge, searching answers for problems
 Stage 3. Incubation(Development):- Subconscious
assimilation of information. Allowing ideas to grow by
giving time and concentration.
 Stage 4. Illumination (Realization): Recognition of ideas
as being feasible. The stage where an individual says “Oh,
I see it”
 Stage 5. Verification (Validation): is the development
stage of refining knowledge in to application.
….con’t
 In each stage, a creative individual behaves
differently to move an idea from the seed
stage of germination to verification.
A model of the creative process is
shown below
Idea germination Preparation Incubation
the seeding stage Conscious Subconscious
of a new Idea Search for assimilation of
Knowledge Information

Illumination Verification
Recognition of Application or
idea as being test to prove
feasible idea has value

Source- Entrepreneurship: New Venture Creation, Holt,

David. H.
አመሰግናለሁ !