TATA TEA

History
 Tata Tea was incorporated on 18th October 1962, as a private limited
company and was converted into a public limited company on 8th May,
1963. The Company Cultivates tea, coffee, cardamom, etc., plantations
and manufacturing, selling and exporting instant tea and blended and
packeted teas.

 It has a factory at Munnar (Kerala) for the manufacture of instant tea and
blending and packaging factories at Bangalore (Karnataka) and Naine,
Allahabad (U.P.).

 Tata Tea was the first tea company in India to set up processing and
packing facilities at the tea estates itself. Tata Tea's CTC factory at Kakajan
in Assam processes nearly 0.1mn kg of tea per day.

 The Tata Tea group is the world’s second largest global branded tea
operation with a presence in over 60 countries. The prominent companies
in the group are Tata Tea, the UK-based Tetley group and Tata Coffee.
TATA TEA -OVERVIEW

Among the top three players in the global tea market in

terms of market share
Market capitalization in excess of US $ 1 billion
Consolidated Revenues of over US $ 700 million
29% ownership by the Tata group; FII ownership 22 %;
Domestic institutional share holders 15%
Primarily a branded tea operation with presence in over
40 countries with significant market share
- Tata Tea in India
- Tetley oversea

Plantation ownership in India and Sri Lanka

Includes Tata Coffee (Asia’s largest coffee producer)
Tata Tea Brands
Tata Tea Premium

 Tata Tea Premium brand was launched in 1987.

 The brand promises a cup of tea that gives 'asli taazgi'

(real freshness) to the consumer.

 Tata Tea picked finest tea leaves and packed in aluminum foil pack for
maintaining freshness and aroma.

 The 'bagano ki taazgi' (garden freshness) proposition appealed greatly to

our consumers and made our brand a huge success.

 RS.65/- FOR 250gm

Tata Tea Agni

 TATA TEA Agni, became its new offering for the

Economy segment by bringing the popular economy
brand Agni under the stable TATA TEA.

 It was launched in 1998.

 The Tata Tea Agni not only offers an innovative blend consisting of
10% high quality extra strong leaf, but also comes in stylised
superior quality packaging unmatched in this segment.

 RS.41/- FOR 250gm

Tata Tea Gold

 Tea GOLD, a tea that has aroma coupled with a refreshing

taste. It was launched in 2003.

 The product, introduced as an upgrade variant of Tata Tea brand, has a

blend of 85% CTC and 15% long leaf tea. This is a blend of tea which has
unique and superior taste.

 The blend has been arrived at after extensive research and feedback
from the customers. Customer feedback suggested that aroma in tea, is
always a strong indicator of great tasting tea.

 RS. 72/- FOR 250gm

Tata Tea Life

 Tata Tea Life is regular black tea with the addition of

natural flavours of herbs and spices - ingredients,
which are traditionally known to provide
overall health and wellness.

 TheTata Tea Life is a product which tastes exactly like the normal cup of
tea but with the added benefit of ‘do good’ herbs and spices. It include
Tulsi, Cardamom, Ginger, Elaichi

 Hence, The launch of Tata Tea Life is in line with the company’s ever
striving efforts at offering newer and better innovations for its
consumers.

 RS.55/- FOR 250gm

Distribution
Distribution Channel
DISTRIBUTION PATTERN
&
PRICING
 Tea Garden

Auction Sale Private Sale

Transportation Cost

Tata Tea Blending Center

Transportation Cost

Zone Distribution
Center
Transportation Cost To Paid
By Distributor

Distributor

Consumer
Retailer
 Private Sale

 Amalgamated Plantation Pvt.Ltd.

 Bombay Burmaha Tea factory Ltd.
 Gopaldhara Tea Co. Pvt. Ltd.
 Teloijan Tea industries.
 Warren Tea co.
 Maclleod Russel
 Distributors

 NIHAR AGENCY
51, PLOT-82, SECTOR-12, VASHI,
NAVI MUMBAI

 PRAMANIK ENTERPRISE
8/9, POOJA BLDG, SECTOR-9/A,JUHUGAON,
VASHI,NAVI-MUMBAI

 ARIHANT TEA CO.

6, SECTOR-19, APMC ,DANA MARKET, VASHI.
Market Share of Tata Tea

19.2 %

62.2 %
 Consumers define the success of
Tata Tea

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