COMMUNICATION

AND
GLOBALIZATION
Ours is an age of
GLOBALIZATION.
Globalization = increasing economic, political,
and cultural integration and interdependence of
diverse cultures
 DIVERSITY = RECOGNITION,
VALUING OF DIFFERENCE
1. Age
2. Religion
3. Gender
4. Education
5. Race
6. Marital status
7. Ethnicity
8. Ability
9. Income
 Marshall McLuhan:
predicted that the world
would become a
“global village” (1964, 1967)
1.There are physical and electronic
links around the world.
2.We move an average of 5 times a
year, travelling to other countries.
3.Digital technology is erasing territorial
boundaries, eroding idea of “nation.”
4.Strangers become friends, coworkers.
1.Do you feel prepared to
communicate in a society/
a nation of minorities?
2. Do you have understandings,
sensitivity needed to interact in a
global community?
3. Are you ready to embrace diversity?
 EVALUATE YOURSELF!
Strongly Disagree Neutral Agree Strongly
Disagree Agree

1.I enjoy
communicating
with people unlike
me as much as
with persons like
me.
 EVALUATE YOURSELF!
Strongly Disagree Neutral Agree Strongly
Disagree Agree

2. I am equally
sensitive to
concerns of all
groups in our
multicultural
society.
 EVALUATE YOURSELF!
Strongly Disagree Neutral Agree Strongly
Disagree Agree

3. I can tell when

people from other
cultures do not
understand me or
are confused by my
actions.
 EVALUATE YOURSELF!
Strongly Disagree Neutral Agree Strongly
Disagree Agree

4. I do not fear
interacting with
persons from minority
groups any more than I
fear interacting with
persons from the
dominant culture.
 EVALUATE YOURSELF!
Strongly Disagree Neutral Agree Strongly
Disagree Agree

5. Persons of other
cultures have a
right to be angry
at members of my
culture.
 EVALUATE YOURSELF!
Strongly Disagree Neutral Agree Strongly
Disagree Agree

6. Persons from other

cultures who don’t
actively participate in a
conversation, dialogue, or
debate with others may
act that way because of
their culture’s rules.
 EVALUATE YOURSELF!
Strongly Disagree Neutral Agree Strongly
Disagree Agree

7. How I handle
disagreements with
persons from other
cultures depends on
the situation and
culture they are from.
 EVALUATE YOURSELF!
Strongly Disagree Neutral Agree Strongly
Disagree Agree

8. My culture is
not superior to
other cultures.
 EVALUATE YOURSELF!
Strongly Disagree Neutral Agree Strongly
Disagree Agree

9. I am
knowledgeable of
how to behave
with persons of
other cultures.
 EVALUATE YOURSELF!
Strongly Disagree Neutral Agree Strongly
Disagree Agree

10. I respect the

communication
rules of cultures
other than my
own.
WORLD ENGLISHES
 WORLD ENGLISH

Refers to the English language as

a lingua franca used in business,
trade, diplomacy and other
spheres of global activity
 WORLD ENGLISHES

 Sometimes referred to
as “varieties of English”
 All are equal as far as
the communication
needs of their speakers
BUT not all are equal in
PRESTIGE.
 The Expanding Circle

China, Egypt, The Outer Circle

Indonesia,
The Inner Circle
Bangladesh, India
Israel, Japan, Korea, Ghana, Kenya, USA
Nepal, Saudi Arabia, Nigeria, Malaysia, UK
Taiwan, Russia, Pakistan, Philippines, Canada
Singapore, Sri Lanka,
Zimbabwe, South
Africa, Tanzania, Zambia Australia
Caribbean Islands (ESL) New Zealand
(EFL)

Kachru’s Three Concentric Circles

TWO MOST WELL-KNOWN VARIETIES
 HOW ENGLISH DEVELOPED
 It was initially “transported” by English-
speaking settlers.
 It was brought as a language of conquest.
 It became an official language, medium of
instruction or language of law and
government.
It is studied as a foreign language.
Aspect American English British English
Punctuation She said, “I’ll be at She said, “I’ll be at
work by 8 a.m.” work by 8 a.m.”
Date March 2, 2017 2 March 2017
Spelling Center, color, Centre, colour,
organize, program organise, programme
Words Elevator, pants, diaper Lift, trousers, nappy
Expression Ruffled feathers Knickers in a twist
(agitated) (agitated)
Grammar Do you have that Have you got that
book? book?
Pronunciation Vase (VEYZ) Vase (VAHZ)
 PHILIPPINE ENGLISH

Let’s us know more about this:

Filipino Accent Tutorial by Mikey Bustos

https://www.youtube.com/watch?v=UqlFT8zT8V8
Mikey Bustos Pinoy Lessons "Pinoy English“
https://www.youtube.com/watch?v=3BBtS1ir4tA
 THE STANDARD ENGLISH
 There is no wrong way of speaking
English as long as those who speak it
understand each other.

 There is an advocacy in the use of a

consistent spelling and punctuation
system.
 THE STANDARD ENGLISH
 “The conventional vocabulary and
usage of educated speakers and writers
of English” (Roberts & Turgeon, 1998).

 “does not include slang, vulgarisms,

regionalisms and other constrictions …)
 ACTIVITY: READ THE FOLLOWING VARIETIES AND SUPPLY A MORE
WIDELY UNDERSTOOD ALTERNATIVE FOR EACH VARIETY

Variety Statement
Philippine English I bought some dirty ice cream for you.
Canadian English I’m going to write a test today in English.
Australian English That book has good oil.
South African English She is coming just now.
Singapore English He always likes action in front of the ladies.
Indian English Our Company lays great stress on technical training
and knowledge upgradation.
New Zealand English We had a beer with Darryl and that.
Hong Kong English "I win you in the race!