Better than

the best
 About Sauer-Danfoss
Sauer-Danfoss is a comprehensive subsupplier of Mobile hydraulic solutions
as either components or integrated system

Customers are from mobile equipment in agriculture, construction,

material handling and road building as well as specialty vehicles in forestry
and on highway.
Company founding and history
Danfoss founder Mads Clausen, born in 1905 in Denmark, near the
German border.
In 1933, after graduating in engineering, he returned to his birthplace
and started up a company.
In the 1930s, helped by high customs barriers and import bans on certain
products, Clausen was successful in producing and selling a long list of
automatic valves for refrigeration plants, which had previously been
imported from the United States.
In the 1940s an expansion of the factory was completed, and Danfoss
agents were setin Belgium, Norway, Finland, Spain, Sweden,
the Netherlands and England.
In the 1950s piecework was introduced at the factory and the number of
employees rose above 2,000.
In 1966 Mads Clausen died of a heart attack at the age of 60. His widow,
Bitten Clausen, continued to lead the company as chairman of the board
with Andreas Jepsen as president and CEO.
In 1983 Danfoss celebrated its 50th anniversary and the 1,000th
employee to reach 25 years of service.
In 1996 Jørgen M. Clausen, son of Mads Clausen, was appointed
president and CEO of the Danfoss Group.
In 1997 sales exceeded €2,200 million and the number of
employees reached 18,200.
In 2000 Danfoss’s business segment Mobile Hydraulics merged
with the German company Sauer, Inc. to form Sauer-
Danfoss. Jørgen M. Clausen became chairman of this company.
Danfoss currently owns 55.4% of the stock, which is traded on New
York Stock Exchange.
In 2007 the Danfoss group expanded its facilities in Denmark,
Canada, China, United States, Romania, Poland and France with
about 130,000 sq m of production, warehouse and office facilities.
In 2008 Danfoss celebrated its 75th anniversary and the 40th
anniversary of the VLT frequency converter. Jørgen M.
Clausen retired as CEO at his 60th birthday. Niels B. Christiansen
became the new CEO.
In 2010 Munich-based industrial holding company Aurelius AG
acquired Danfoss Compressors GmbH from the Danfoss Group,
Denmark. The agreement to take over the Danfoss Compressors
business was signed in July 2010. In connection with the new
ownership Danfoss Compressors has changed its name
to Secop GmbH.
More History…details..
During the great depression in the 1930, Mads Clausen
and engineering graduate, decided to manufacture
automatic valves for refrigeration plants in Denmark, at
this time these valves were being imported into
Denmark from the US

In 1933, he established Dansk Koleautomatik-og

Apparat-Fabrik(Danish cooling technology and apparatus
factory)By 1938, the company (DCTAF)

By 1938, the company(DCTAF) also started producing a

number of other products such as ball float valves,
thermostats, automatic spring valves, pressure-
controlled valves, room thermostats and constant-
pressure valves
 Danfoss Locations
It is largest Danish industrial group with annual turnover of
15 billion DKK(2 billion EUR), and has almost 20,000
employees.
Serve different customers within 14 broader product lines,
particularly electrical mechanical products such as
thermostats for cooling and freezing equipment, comfort
automatics components and industrial instrumentation(eg.
Electronic flow meters)
Products common key feature: they are located in technical
equipment and systems to control dynamic process.
Global Market leaders in hydraulic equipment, intelligent
cooling systems, radiator thermostats, non-cfc compressors
and thermostats for refrigerators and freezers

https://www.danfoss.com/en/about-danfoss/news-and-
events/photo-gallery/factories-locations/
 Current products
• AC Drives
• Appliance controls
• Burner components
• Compressors
• Condensing units
• Differential pressure and flow controllers
• Electronic controls
• Energy metering
• Energy recovery devices
• Filter driers and strainers
• Fire Safety
• Floor heating; ice and snow melting
• Heat exchangers
• Mobile electrification
• Motors
• Power modules
• Power stacks
Ques 1:
What political and economic factors in the global environment would have
the biggest effect on the future global sales of Sauer-Danfoss
hydraulic components/systems to manufacturers of construction and
mining equipment?

• Political Stability KEY

Construction And Mining Equipment Sectors.

• Countries Politically Stable

Will Invest In The Infrastructure Sector

• India and China Huge Demand

Construction And Mining Equipment
• The Economic Factors Tariffs, Subsidy And Condition Of
Local Industry

• Economic Condition Is Not Goods Cannot Invest On

The Infrastructure Sector
Ques 2: To manufacturers of agricultural machinery
• Depend On To What Degree The Government Intervenes In The Economy.
• Interference Of The Government Countries Like Venezuela, North Korea, And
Iran Etc.
• Demand Agricultural Machinery Very Low.
• Economical Factor :
 Interest Rates Economic Growth,
 Exchange Rates
 The Inflation Rate.
Ques 2: What are the biggest problems in forecasting future
demand for a sub supplier such as Sauer- Danfoss?

• In Forecasting Future Demand The Technology Is Changing Very Rapidly All

Across The World.
• Need To Change With The Technology.
• The Sales Depend On The Overall Economy Of The World.
• Intensified The Competition.
• Mining Is Considered As Illegal (In Many Countries)
• Natural Resources Are Getting Depleted Very Rapidly And It Will Take
Thousands Of Years To Replace Them Back
(Cont.)
• The government provides
quotas and subsidies to the farmers.
• They get government support within the form of
small finances and micro loans for buying the machinery negligible interest
rates
• Government taxes cost higher difficult for farmers to buy

• Government’s ban of import/export from certain nation from where

unfortunately the parts are getting manufactures can also lead to direct impact
on their business.
Thank You