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Fundamentals of Entrepreneurial Acculturation
(UW00302)

UNIT 2:
CREATIVITY & INNOVATION IN
ENTREPRENEURSHIP

#apkums
Learning outcomes
Understand the definition of creativity and
innovation

Discuss the importance of developing

creative ideas

Understand the techniques to develop

creative ideas
Creativity & Innovation
in entrepreneurship

I C
Innovation Creativity

• Creative thinking process

• Importance of creativity
• Techniques for generating ideas
Innovation
• The process by which entrepreneurs convert
opportunities into marketable ideas.

5
The role of creativity
• Creativity is the generation of ideas that result in the improved efficiency or
effectiveness of a system.
• Watch a video about creativity! ‘A mother, a daughter & a pineapple’ at
https://www.youtube.com/watch?v=RHiDcDNULRQ
 1
2
Knowledge
Incubation
accumulation

Creative thinking
process

4
3
Evaluation &
Ideas
implementation
IMPORTANCE of
generating creative idea
Creative thinking can generate business
opportunity from problems, difficulties,
limited resources and environment.

8
Example : Tesco in South Korea
• Watch Video Clip:
Tesco Homeplus Virtual Subway Store in South Korea.

• Questions to answer:
• What is the goal of Tesco?
• What ideas did Tesco propose?
• What was important to ensure that the ideas were feasible?
• What benefits did Tesco enjoy after imposing the creative ideas?

9
Techniques For Generating Ideas

Do-it
Brainstorming Forced analogy (Define problem, Open
minded, Identify best
solution, Transform)

Mind mapping Nominal group Survey/observation

Techniques For Generating Ideas
Six de Bono Thinking Hat (in group setting)

green yellow white

creative thinking constructive objective thinking
thinking

Black Red Blue

critical and emotional thinking sky (leader)
negative thinking and value
 Types of innovation
Invention
In create new product/service/process

Extension
Ex New use or different application of existing product
lines/services/processes. (WhatsApp video call , Facebook video call)

Duplication
Dup Creative replication of an existing concept (duplicate standard from
fast food franchise into education industry)

Synthesis
Syn process of combining several ideas & items to create new product
Innovative & Creative Ideas
Class Activity
• Watch this video how to create
an innovative and creative
products from previous APK
Project.
https://youtu.be/BiQs0ZEtcuc
Thank you
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