WRITTEN COMMUNICATION

 Written communication involves any type of message

that makes use of the written word. Written
communication is the most important and the most
effective of any mode of business communication.
 WRITTEN COMMUNICATION

 Types of Written Communication

 Some of the various forms of written communication
that are used internally for business operations include
memos, reports, bulletins, job descriptions, employee
manuals, e-mail, and Instant Messages (IM).
 Examples of written communications generally used
with clients or other businesses include e-mail, Internet
websites, letters, proposals, telegrams, faxes,
postcards, contracts, advertisements, brochures, and
news releases.
 ADVANTAGES AND DISADVANTAGES OF
COMMUNICATIONS..
ADVANTAGES
 No need for personal
contact. You can tell an
employee he or she has to
work overtime through an
email instead of face to face.
 Saves money. You can send
an email instead of calling
long distance.
 Written proof. Provides
written proof in case of a
dispute.
DISADVANTAGES
 Delay in Communication.
It may take a while to get
to the intended recipient.
 Lack of Secrecy. Once it's
on paper, anyone can read
it.
 Costly. If the sender and
receiver are sitting next to
each other, you still have
to spend money on paper
or Internet service.
 Fundamentals of Good Writing

 Emotional Involvement – Care about writing

 Purpose –Core insight to present
 Focus – Relates purpose to length constraints
 Organisation – Reader will sense and recognise
 Specifics – Identifcation of matter/things
 Details – Includes Sensory expression
 Brevity
 Clarity
 Communication
 Emphasis
 Honesty
 Passion and control
 Reading
 Revision
 Sophistication and Simplicity
 Sound and Rhythm
 WRITING STYLE..

 Writing style refers to the manner in which an author chooses to write to his or
her audience. A style reveals both the writer's personality and voice, but it also
shows how he or she perceives the audience.
 Technical Style
 Technical style is the writing style used for technical documents.
 It requires the use of especially clear and concise language.
 The style encourages short sentences and the absence of unnecessary words.
 The purpose is to ensure that technical information is easy to understand, and
is not misleading or manipulative.
Business Style
 Business style is very similar to technical style, except that longer sentences
are acceptable.
 Conversational Style
 Conversational style is identified by the use of personal pronouns, and letters
and other differences in vocabulary and grammar representing a different
linguistic register.
 Various styles

 Active- reflects a desire to get things at earliest, sense

of responsibility.
 Passive- rather soft style and used in contigency
situations.
 Personal- Use of ‘I’ and ‘YOU’
 Impersonal- Corporate word ‘WE’
 Colourful style- colours to written messages.
 Colourless style- composite of Impersonal and passive
style
 Composing Business Messages

 Short and simple

 Choosing Correct words
 Sentence structure
 Paragraph construction
 YOU - viewpoint