Student Name : Dipesh Jitendra Patel

Company Name : Mapro Food Pvt. Ltd.

Address : 428,Bhagyoday Building, Building No.09,Kher Nagar, Near Pf
Office, Bandra-East.
Telephone no :+91 2168 240112

Email id : info@mapro.com
Executive Summary

 Mainly worked in Sales and promoting the Mapro products.

 Interacted with more than 600 customers.
 Covered areas of Dombivli, Thakurli and Kalwa.
 Competitors of Mapro in the market are Kissan, Rooh Afza,
Kokumraaj, Mala’s, Patanjali, Paper Boat.
About Mapro

 Located around the idyllic hill-town of Panchgani in Western India.

 Mapro Foods manufactures Fruit Jams; Fruit beverage concentrates
– Crushes and Squashes; and Fruit Bars.
 With an annual processing capacity of around 30 thousand MT,
Mapro is a market leader in Western India.
 Founded in 1959, the company has grown organically over the last
five decades with sustained profitability.
Business Operations
1) SWOT Analysis :

Strength Weakness Opportunity Threat

• High quality • Weak supply • Advertise • High
and fresh chain. and dependence
products. • Limited promote the on rain and
• Wide presence in brand weather.
product our country • Sponsorship • Tax and
range. • Low export and Tie-ups. regulatory
• Brand level. • Increase in structure.
name. disposable • Increase in
income of cost of raw
people. material.
2) Organizational Structure :
National Sales
Manager

Zonal Manager

Regional
Manager

Area Sales
Manager

Sales Territory
Manager

Sales
Representative
3) Marketing Strategy :
 Demand Drivers
 All age group are targeted
 Direct Marketing
 Point-of-sale promotion
Description of Task Assigned

1) Background regarding task :

 To spread new product’s awareness in the market through sales &
promotion.
 To increase mapro products sales in the market.
 To create brand awareness.
 To distribute free samples to people in order to know the buying
behaviour for mapro products.
2) Problems Encountered :
 First Time Customers
 Angry Customers
 Competitors
 Time Management
3) Accomplishment and Conclusion :
a) Accomplishment :
 Lack of advertisements and marketing the products and brand are
unaware to the population.
 Ability to convince customers and try to make a position in their
mind.
 Studied about the market conditions and demand for the mapro
products.
 Interacted with new people and how to approach them for trying
the products.
b) Conclusion :
 The awareness of Mapro products is less as compared to
competitors product.
 Quality of Mapro juices and syrups are appreciated the most.
 The pricing of Mapro Product really go along with the quality and
the quantity of the product.
 The Company has come up with various schemes like Ramzan
Combo during Ramzaan.
Experience

a) New Knowledge Acquired :

 Learned about the field work and interacting with new people and
company conducts sales & promotion.
 How the shopkeepers purchases the products from the company in
various schemes in order to sale the products further in the
market.
 How the products are been distributed to the shopkeepers by the
distributor at the given time.
b) Impact on career :
 Real world experience
 Flexible to do field work

c) Mentoring relationship :
 Regular customers
 Sales Territory Manager
 Shopkeepers
Thank You