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2. An advertising agency is judged by the increase in the proportion of people who buy a particular product after the
advertising campaign is conducted. In a random sample of 200 people prior to the campaign, 40 said that they
prefer the product in question. After the advertising campaign, out of a random sample of 300, 80 say they prefer
the product.
a) Find a 90% confidence interval for the difference in the proportion of people who prefer the stipulated product
before and after the advertising campaign.
b) Can you conclude that the advertising campaign has been successful in increasing the proportion of people who
prefer the product? Use a level of significance of 0.10.