Académique Documents
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TRAVEL PARADISE, NATURAL LIVE is a tourist agency that has been in the market for a short time, so it has been
proposed to be the most important agency in the department of Santander, with the projection that allows to enhance this
beautiful department and create environmental awareness through talks , activities, etc.
This company seeks to carry out sustainable tourism, creating awareness through talks, and information given to customers,
encouraging customers and the community to participate in reforestation days fostered by us and with the support of the
Government of Santander, also giving rise to To enhance this beautiful apartment.
This tourist agency is new to the market, therefore, we take the necessary information to carry out a Market Plan, which is
essential in any organization, for which, we will need to collect a variety of data and perform with them the analysis It will be
developed next.
Mission: We are a travel agency, which seeks to meet the needs of our customers, we have a trained human resource and
the desire for continuous improvement in the quality of services, we contribute to the social development of the country and
positively impacting the local communities protecting natural and cultural heritage thanks to our policies framed in savings,
recycling and reforestation.
Vision: We hope that by the year 2025 be a leading national and international tourism agency, and transform the department
of Santander into a more preferred tourist destination gaining recognition internationally.
The service that our agency provides, tries to get the best deals for the trips that our clients request. The company TRAVEL
PARADISE NATURAL LIVE, offers to satisfy our customers better than the competition, in order to achieve a good position
within the market and that our company can grow within
In Travél Paradise natural live we have a customer loyalty program because through
several marketing strategies we manage to reward the behavior of its customers creating
in them a sense of loyalty and loyalty to the company.
Manage the growth of the travel agency through frequent customers of the company
because through offers we attract more public by letting them know our services and
tourism plans.
Satisfying potential customers with our service is the key for them to become real
customers. Customer objectives must be met so that you are satisfied with us.
Retaining customers is a key objective, since we must turn them into loyal customers who
are totally satisfied with our services and our agency so that they can give excellent
references to the company.
Promote so that our customers increase in number of purchases and thus bring us new
potential customers.
Next, we mention different loyalty systems:
Points for purchase, greeting card, discount coupon, gifts, customer club, CRM, etc.
COMPETENCES
COMPETENCES
travel natural live has very close competitions such as:
golden vacations club
avianca
Cacique Decameron
Agency turoriente promotur ltda
DOFA MATRIX
WEAKNESSES
• Opening of a new agency in the sector with better tourism plans
• Lack of experience in any of the employees
• Situation of the non-strategic offices of the town
• Deficiency in human transport
OPPORTUNITIES
• Unique in urban area
• Low price compared to other agencies
• Support from public institutions
STRENGTHS
colleagues.
Karaoke / Bar
Romanticism.