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TECHNOLOGICAL

ENVIRONMENT

BA 205- Business Environment Analysis


OVERVIEW
The business environment…

BA 205- Business Environment Analysis


OVERVIEW
The business environment…

BA 205- Business Environment Analysis


ENVIRONMENTAL
INFLUENCES…
BUSINESS
ENVIRONMENT

INTERNAL EXTERNAL
ENVIRONMENT ENVIRONMENT

Promoter’s/ shareholders’ MICRO Environment MaCRO Environment


values (Task /Operating) (General/ Remote)
Mission/ Objectives •Customers •Economic Factors
Management Structure/ •Suppliers •Social/ Cultural Factors
Nature •Competitors •Demographic Factors
Internal Power relationship •Publics •Political Factors
Company Image/ Brand •Financiers •Natural Factors
Equity •Marketing •TECHNOLOGICAL FACTORS
 Physical assets/ Facilities • Intermediaries •Global Factors
R&D and Technological • Physical assets/ Facilities • Physical assets/ Facilities
Capabilities •R&D and Technological •R&D and Technological
Human Resources Capabilities Capabilities
Marketing Capabilities •Human Resources •Human Resources
•Marketing Capabilities •Marketing Capabilities

BA 205- Business Environment Analysis


TECHNOLOGICAL
ENVIRONMENT
include the methods,
techniques and
approaches adopted
for production of
goods and services
and its distribution

BA 205- Business Environment Analysis


TECHNOLOGICAL
ENVIRONMENT
Now a day in fact, no
firm can afford to
persist with the
outdated
technologies

BA 205- Business Environment Analysis


KEY POINTS
•The pace of change in technology is becoming
more rapid, and often changes that impact your
market comes from unexpected sources.

BA 205- Business Environment Analysis


KEY POINTS
•Technological
advances have also
allowed orgs much
greater freedom of
choice when
deciding how best
to manage their
operations

BA 205- Business Environment Analysis


KEY POINTS
•New technologies create new products
and new processes.

BA 205- Business Environment Analysis


Influence of TECHNOLOGY in Business

1. COST REDUCTION
 Technology enables business
to reduce costs.

BA 205- Business Environment Analysis


Influence of TECHNOLOGY in Business

2. IMPROVED PRODUCT QUALITY

 Technology provides the business


chances to enhance quality through
the elimination of human error, and
making available more consistent
procedures for production.

BA 205- Business Environment Analysis


Influence of TECHNOLOGY in Business

3. INCREASED PRODUCTIVITY
 Technology enables business to make
substantial increases in productivity

BA 205- Business Environment Analysis


Influence of TECHNOLOGY in Business

4. SHORTER TURNAROUND PERIOD and


INFORMED DECISION MAKING
 Technology can help business to
accelerate processes.

BA 205- Business Environment Analysis


Influence of TECHNOLOGY in Business

5. INNOVATIONS
 Innovative technology combined with
worldwide information and
communication revolution has been the
catalyst for productivity growth in the
banking industry.

BA 205- Business Environment Analysis


Disadvantages of TECHNOLOGY

1. DEPENDENCY
The more advanced society becomes
technologically, the more people begin to
depend on computers and other forms of
technology for everyday existence.

BA 205- Business Environment Analysis


Disadvantages of TECHNOLOGY

2. LESS VALUE IN HUMAN WORKERS


Because machines
automate processes and
do the work of 10 people
with one computer,
companies find they don't
need to employ as many
people to get the job done

BA 205- Business Environment Analysis


PESTEL MODEL

HOW IS Technological Factor


Assessed in Business?

 Strategist should know what


type of technology is used by
company.

BA 205- Business Environment Analysis


PESTEL MODEL

HOW IS Technological Factor


Assessed in Business?
 Strategist should know
which type of technologies
is used in the companies,
business, products and its
services.

BA 205- Business Environment Analysis


PESTEL MODEL

HOW IS
Technological
Factor Assessed
in Business?

 The company should know the critical issues in


technology and know the operating skills in
technology related products and services.
BA 205- Business Environment Analysis
PESTEL MODEL

HOW IS Technological Factor


Assessed in Business?
 The company should
know the availability of
technology to
organization and also its
procedure to get
external technology for
its operations.
BA 205- Business Environment Analysis
PESTEL MODEL

HOW IS  The company should


Technological know the cost of
Factor Assessed in technology, alternative
Business? technology, competitors,
design structure of the
technology, and
production
implementation services
of the company.

BA 205- Business Environment Analysis


PESTEL MODEL

HOW IS Technological Factor


Assessed in Business?
 The company should know the company’s
business applications that are relating to
technology.

BA 205- Business Environment Analysis


PESTEL MODEL

HOW IS Technological Factor


Assessed in Business?
 The company should be aware that
technology helps the business for
formulation of strategy,
implementation of strategy and
control of the company performance

BA 205- Business Environment Analysis


CONCLUSION

 In most of the areas, technology has replaced


human beings and the work is done in a lesser
time with more accuracy.

 Technology has also positively affected the


economic status of several countries.

 The increased utilization of e-commerce has


transformed the world in a small market.
BA 205- Business Environment Analysis
CONCLUSION

 Technology has played a vital role in


developing the transportation system.

 Technology has both a disadvantage and


advantage in a business thus the pros has the
ability to overpower its cons if individuals
would learn to utilize and maximize technology
in the most appropriate way.

BA 205- Business Environment Analysis


THANK YOU!

BA 205- Business Environment Analysis