Common Techniques

in
Advertising Products
Objectives:

1. Identify the common techniques that

advertisers use to convince customers.
2. Demonstrate example of advertisement
through a role play, song or poster.
3. Explain the importance of using
advertisements.
Guessing Game:

• Class will be divided into two

• Each group will guess the tagline of the
given pictures
• The group who has the highest score is
the winner.
 What is it?

Answer
“Bida ang saya.”
 What is it?

Answer “Ingat!”
What is it?

Answer

“May liwanag ang buhay.”

What is it?
Answer

“Pasalubong ng bayan.”
What is it?
Answer

“Masarap kahit walang sauce.”

What is it?
Answer

“Sekreto ng mga gwapo.”

 What is it?

Answer
“Tamis Anghang”
 What is it?

Answer
“Hari ng padala!”
 What is it?

Answer “Okay ka ba tiyan?”

 What is it?

Answer “Sarap ng filling mo.”

What is it?
Answer

“Tatak barko. Tatak sariwa!”

 What is it?

Answer
“Asim kilig”
 What is it?
Answer

“Nakasisiguro gamot ay laging bago.”

Common Techniques
in
Advertising Products
There are many ways and techniques that advertisers
use to convince consumers to buy their products.
Some of these are through:
• Association • Prizes, sweepstakes,
• Call to action and gifts
• Claim • Repetition
• Games and activities • Sales and price
• Humor • Sense appeal
• Hype • Special ingredients
• Must-have • Testimonials and
• Fear endorsements
Ways and techniques that advertisers use to
convince consumers to buy their products:
Association – Using images so they can relate
themselves about the image to the product.

Call to action - Telling them what to do with

certainty like "Buy today!" removes doubt about
the next steps.
Ways and techniques that advertisers use to
convince consumers to buy their products:
Claim - Informing how the product works or helps
you.

Games and activities - Putting an ad in the form

of a game to get them excited and spend more
time with the product.

Humor - Using ads that make them laugh and

catch their attention.
Ways and techniques that advertisers use to
convince consumers to buy their products:
Hype - Using words like amazing and incredible
make products seem really exciting.

Must-have - Suggesting that they must have the

product to be happy, popular, or satisfied.

Fear - Using a product to solve something they

worry about, like pimples.
Ways and techniques that advertisers use to
convince consumers to buy their products:
Prizes, sweepstakes, and gifts - Using a chance
to win a prize to attract attention.

Repetition - Repeating a message or idea so they

remember it.

Sales and price - Showing or announcing a

discounted price can make a product look
better.
Ways and techniques that advertisers use to
convince consumers to buy their products:
Sense appeal - Using images and sounds to appeal
to their senses: sight, touch, taste, etc.

Special ingredients - Promoting a special ingredient

may make them think the product works better than
others.

Testimonials and endorsements - Featuring

someone, like a celebrity, saying how the product
worked for them can be convincing.
Common Techniques
in
Advertising Products
Group Activity:

• The class will be divided into THREE.

• Each group will be given handouts on which they
will read and discuss the different techniques in
advertising products.
• After discussion and sharing of ideas, they will
choose one technique and use it in advertising a
product.
Group Activity:

Each group will present their advertisement

through:
Group 1 – rap or song
Group 2 – role play
Group 3 – poster
Common Techniques
in
Advertising Products
Think of one product and
make an original tagline
about it in a bond paper.
Common Techniques
in
Advertising Products
Evaluation:
Below are the common techniques in advertising product,
tell whether they are RIGHT or WRONG by writing ODD
NUMBERS IF IT IS WRONG and EVEN NUMBERS IF IT IS RIGHT.
Write your answer on the space provided.
__________1. Using words like amazing and incredible
make products seem really exciting.
__________2. Chances to win a prize after buying a product
attracts attention.
__________3. Showing or announcing a discounted price
can make a product look better.
Below are the common techniques in advertising product,
tell whether they are RIGHT or WRONG by writing ODD
NUMBERS IF IT IS WRONG and EVEN NUMBERS IF IT IS RIGHT.
Write your answer on the space provided.

__________4. Featuring someone, like a celebrity,

saying how the product worked for them
can be convincing to the costumers.

__________5. Putting humor in ads can be helpful in

promoting products.
Common Techniques
in
Advertising Products
Video presentation:
THANK
YOU!
References:
• ICT and Entrepreneurship pages 18-19
• https://www.google.com.ph/search?q=LBC&biw=1366&bih=659&noj=1&source=lnms&tbm=isch&sa=X&ved=0ahUKE
wiEg4_2jd7UAhXJHJQKHf6TAikQ_AUICygC#imgrc=E2BT05VTtrxiXM:
• https://www.google.com.ph/search?biw=1366&bih=659&noj=1&tbm=isch&sa=1&q=yakult&oq=yakult&gs_l=img.3..0l
10.80784.83132.0.83516.8.8.0.0.0.0.266.902.0j1j3.4.0....0...1.1.64.img..4.4.899.Eo1uPYemiM0#imgrc=_fuy9yxsjxbtdM:
• https://www.google.com.ph/search?biw=1366&bih=659&noj=1&tbm=isch&sa=1&q=jollibee&oq=jolli&gs_l=img.3.0.0i6
7k1j0l9.58000.62908.0.63982.11.8.3.0.0.0.235.1530.0j5j3.8.0....0...1.1.64.img..0.11.1671...0i10i24k1j0i24k1.xoWwohZpL6Q#i
mgrc=uLwEFrKWrYiitM:
• https://www.google.com.ph/search?biw=1366&bih=659&noj=1&tbm=isch&sa=1&q=biogesic&oq=bioges&gs_l=img.3
.0.0l10.82094.84338.0.86048.6.6.0.0.0.0.248.1283.0j1j5.6.0....0...1.1.64.img..0.6.1277...0i67k1.NGITEcZa2Eo#imgrc=QbVfIa
W8WM7i5M:
• https://www.google.com.ph/search?q=chooks+to+go&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiVjZe5j97UAhVL
mJQKHfmqBWIQ_AUIBygC&biw=1366&bih=659#imgrc=qkYxhpAF02nZrM:
• https://www.google.com.ph/search?biw=1366&bih=659&noj=1&tbm=isch&sa=1&q=rebisco&oq=rebisco&gs_l=img.3.
.0l10.135012.138526.0.138878.7.7.0.0.0.0.1092.1785.0j3j1j7-
1.5.0....0...1.1.64.img..2.5.1782...0i67k1.RgmjO4OiAxA#imgrc=bgKj8L_b_kqNYM:
• https://www.google.com.ph/search?biw=1366&bih=659&noj=1&tbm=isch&sa=1&q=dunkin+donuts&oq=dunkin&gs_l
=img.3.0.0l10.253201.254600.0.255958.6.6.0.0.0.0.274.1095.0j1j4.5.0....0...1.1.64.img..1.5.1091.4NddI9o0ehU#imgrc=Khmr
hKy9sT6dHM:
References:
• https://www.google.com.ph/search?biw=1366&bih=659&noj=1&tbm=isch&sa=1&q=meralco&oq=meralco&gs_l=img
.3...167639.170720.0.171382.8.8.0.0.0.0.0.0..0.0....0...1.1.64.img..8.0.0.DX5QZWsgdrQ#imgrc=YBNyMP1lEtH8lM:
• https://www.google.com.ph/search?biw=1366&bih=659&noj=1&tbm=isch&q=master+facial+wash&spell=1&sa=X&ve
d=0ahUKEwj2srOjkt7UAhUBzpQKHUXYBZkQvwUINSgA#imgrc=PXsRK905NErEIM:
• https://www.google.com.ph/search?biw=1366&bih=659&noj=1&tbm=isch&sa=1&q=ufc+banana+ketchup&oq=ufc+
banana+ketchup&gs_l=img.3...88986.94957.0.95199.18.14.0.0.0.0.0.0..0.0....0...1.1.64.img..18.0.0.lu34sVRU3ms#imgrc=iT
88krjSCaIF3M:
• https://www.google.com.ph/search?biw=1366&bih=659&noj=1&tbm=isch&sa=1&q=knorr+sinigang&oq=knorr+siniga
ng&gs_l=img.3...17327.20834.0.21313.14.11.0.0.0.0.0.0..0.0....0...1.1.64.img..14.0.0.p4hgbj9af0Y#imgrc=NH28712CjIRYlM:
• https://www.google.com.ph/search?biw=1366&bih=659&noj=1&tbm=isch&sa=1&q=mega+sardines&oq=mega+sard
ines&gs_l=img.3...497952.501873.0.502056.13.13.0.0.0.0.674.1023.3-
1j0j1.2.0....0...1.1.64.img..11.2.1021...0.PWo3SST1QUY#imgrc=n7d0sTcVB8Ha0M:
• https://www.google.com.ph/search?biw=1366&bih=659&noj=1&tbm=isch&sa=1&q=mercury+drug&oq=mercury+dru
g&gs_l=img.3..0l10.783638.788724.0.789072.12.12.0.0.0.0.234.2318.0j9j3.12.0....0...1.1.64.img..0.12.2311...0i67k1.2hjxw3q8
gVw#imgrc=s_huC_1tEaIwPM: