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NESTLE’S MAGGI

Pricing and Repositioning A Recalled Product

PRESENTED BY: GROUP B1 & B2


MAGGI: Behind The Scenes…
Meet Our
Team

On march 2014 a
In may 2015, India maggi sample was
witnessed a sent for test in
nation wide food Gorakhpur, UP and
scarce, one of a the lab analyst found
kind in the history. samples of lead and
msd.
COMEBACK
MARKET SHARE: POST CRISIS
100

90
MAR 2016
80
FEB 2016
70
51%
JAN 2016
60 DEC 2015
48%
50
42%
NOV 2015
40 33.3%
30
10%
20 OCT 2015

10
0%
0
MAGGI DISTRIBUTION NETWORK
DISTRIBUTORS

04 07
END
CUSTOMERS

AGENT
05 06 DIRECT
03 WHOLESALERS
RETAILERS

01 MAGGI 02FACTORY
FACTORY WAREHOUSE
MAGGI FOUGHT
You can simply impress your audience and

BACK add a unique zing and appeal to your


Presentations. Easy to change colors,
photos and Text. Get a modern
PowerPoint Presentation that is beautifully
designed. You can simply impress your
audience and add a unique zing and
appeal to your Presentations. Easy to
change colors, photos and Text. Get a
 IN 2016, Maggi came modern PowerPoint Presentation that is
back in Market and beautifully designed.

secured 50% market


share.

 IN 2018, Maggi
gradually hit the
benchmark of 60%
market share.
PRICING STRATEGIES
Going rate

Cost-Plus Pricing

More Variants

Price Discrimination
Adopted
Strategies

Full-page
newspaper
advertisements &
TV commercials.

Achieve its target with more


variants.

Option of Bulk Buying on online marketplaces


“SNAPDEAL”

‘Think Global, Act Local’


Thank You