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On march 2014 a
In may 2015, India maggi sample was
witnessed a sent for test in
nation wide food Gorakhpur, UP and
scarce, one of a the lab analyst found
kind in the history. samples of lead and
msd.
COMEBACK
MARKET SHARE: POST CRISIS
100
90
MAR 2016
80
FEB 2016
70
51%
JAN 2016
60 DEC 2015
48%
50
42%
NOV 2015
40 33.3%
30
10%
20 OCT 2015
10
0%
0
MAGGI DISTRIBUTION NETWORK
DISTRIBUTORS
04 07
END
CUSTOMERS
AGENT
05 06 DIRECT
03 WHOLESALERS
RETAILERS
01 MAGGI 02FACTORY
FACTORY WAREHOUSE
MAGGI FOUGHT
You can simply impress your audience and
IN 2018, Maggi
gradually hit the
benchmark of 60%
market share.
PRICING STRATEGIES
Going rate
Cost-Plus Pricing
More Variants
Price Discrimination
Adopted
Strategies
Full-page
newspaper
advertisements &
TV commercials.