Airline Industry

Presented by Faisal, Mina & Aimen.

  Introduction to Airline Industry
 Airline industry of Pakistan
 Main Players of this Industry
 Key Drivers for Change
 Scenario Building on Key drivers
Layout  Contingency Plans
 Industry Analysis
 Complementary Products
 Industry Attractiveness
 Industry Life Cycle
  Provide Air Transport Services
Introduction  Commercial and Non-Commercial
to Airline  Domestic and International
 Passengers and Freight
Industry
 Chartered Airlines
Airline  PIA, the first airline of the country.

Industry of  Formed in 1955.

 Other competitors came into the play.
Pakistan
 • PIA
Scheduled • SereneAir
Airlines • AirSial
• Airblue
Main Players
of this
Industry • Askari Airline
• ASSL
Chartered
Airlines • Princely Jets
• Vision Air
International
 Emirates

Saudi
Thai
Arabian
Airways
Airlines

Main Players Turkish

Gulf Air Foreign
of this Airlines

Industry
Qatar
Oman Air
Airways

SriLankan
Airlines
Key Drivers LEGAL ECONOMIC
for Change
 Increase in
Scenario Taxes

Building on
Key Drivers Taxation
Policy
Increases the
Cost
 Regulation of
Fuel Prices

Scenario
Increase in Fuel
Building on Prices

Key Drivers
Increases the
Operating Cost
  Operating in those regions more where
taxation policies are flexible so that to
Contingency compensate the cost incurred.

Plans  Increase in the ticket price will adjust

the operating cost incurred by high fuel
prices.
 • High Investment
THREAT OF
POTENTIAL
• Difficult to build
ENTRANTS Brand loyalty
• Requires skilled HR

• Cars, Buses & Trains

THREAT OF • High in developing
SUBSTITUTES Countries

Industry
Analysis POWER OF
BUYERS • Low Switching Costs

POWER OF • Supplier’s bargaining

SUPPLIERS power is high

COMPETITIVE • High Fixed Cost

RIVALRY
• High Exit Barriers
Complementary • Rental Cars
• Hotel Rooms
Products
  This industry is unattractive as entry in
this industry requires a very huge
Industry amount of investment.
 People prefer to invest in consumer
Attractiveness goods more to get instant profits.
 The legal factors involve in it make it
difficult for the investors to invest in
this industry.
Industry  In Growth Phase
Life Cycle