TOURISM PLANNING

&
DEVELOPMENT
LESSON 2
PLANNING
TYPES OF PLANNING

•Tactical Planning
•Strategic Planning
 *setting GOALS,
*developing STRATEGIES,
*outlining TASK
&
*SCHEDULE to accomplish the
goals.
•It also involved three important
aspect such as:
* SYSTEMATIC
*IMPLEMENTING
* EVALUATION
 TOURISM PLANNING

•*It begins with strategic

planning, creating long term
plans like Tourism Master
Plan or Tourism Policy.
 TOURISM PLANNING

•* A continual process of
research & development
decision to create & sustain
tourism in the region.
 SUSTAINABLE
DEVELOPMENT

• *Development that meets the

needs of the present w/o
compromising the ability of the
future generations to meet their
own needs.
LIFE CYCLE OF TOURIST
ATTRACTIONS

•1. Introduction
•2.Growth
•3.Maturity
•4.Decline
ELEMENTS OF EFFECTIVE
& EFFICIENT TOURISM
DEVELOPMENT
1.Organizational Structures
2. Tourism related legislation &
regulations
3. Education & Training Programs
4. Availability of financial capital
5.Marketing & Promotion
programs
6.Travel facilitation, customs &
 REASONS FOR
PLANNING
•1. To hold development to a
particular level in order to
maintain the integrity of the area.
•2. To have rigid development
plan to which developer must
confirm.
•3. To develop new attractions to
stimulate new growth.
 BARRIERS TO
PLANNING
•1.Many people are against
planning especially, free
enterprise.
•2. It is expensive.
•3. Tourism industry is complex
& diverse.
•4. Tourism is characterized by
 TOURISM PLANNING
PROCESS
•1. Background Analysis phase.
•2. Detailed research & analysis
phase.
•3.Synthesis phase.
•4. Goal setting, strategy selection
& objective setting phase.
•5. Plan development phase.
STANDARDS IN DETERMINING
A DESIRABLE TOURISM
PROJECTS USE BY PUBLIC
SECTOR AGENCY.
• Economic • Developer &
Contributions Operator
• Environmental Capabilities
Impact • Compliance
• Social Cultural with policies,
Impact plans &
• Competitive programs
• Equity
 STEPS IN THE TOURISM PROJECT
EVALUATION & ANALYSIS SYSTEM

•1. • 5.Cost/ Benefit

Prefeasibility Analysis
Study • 6.Government
•2. Site Financial
Incentives in
Analysis
Tourism
•3. Market Development
Analysis • 7.Private
 ROLES OF PUBLIC &
PRIVATE SECTOR IN
TOURISM DEVELOPMENT
•Public Sector act as catalyst &
to complement the effects of
private sectors including non-
profit organizations.
•Private Sector provides
tourism facilities & services to
the traveling public while