GROUP MEMBER

Introduction
Executive Summary
Chapter 01 : Product
Chapter 02 : Target Ma rket
Chapter 03 : Financing
Chapter 04 : Farm location
Chapter 05 : Processing
Chapter 06 : Ma rketing Strategy
Chapter 07 : The Compa ny and Business Description
Chapter 08 : Transportation
Chapter 09 : Finica l Plan
Chapter 10: Income Statement
This Fish Farm Business Plan has been prepa red through a joint venture between the
Small Business.
Fish & Agro Compa ny limited has been esta blished as a fish process compa ny in
Bangladesh. Our tra ditiona l business model is based on the accomplishment of fish
process and export markets in domestic and internationa l . Based on the decision of
the compa ny to diversify our product; we have established this compa ny in Camilla.
The revenues of our compa ny are expected to be nearly 180000 per month
depending on the va riables that are factored in with investments in the fish
processing industry..Becoming an entrepreneur involves a deep fina ncial and
emotiona l commitment.
There is more to owning your own business tha n just writing a business plan. It's
importa nt to remember that you are risking your money and perha ps your fina ncial
security.
In the fisca l yea r 2015, the compa ny reported sales of approx. 2.5 Billion and an
operating profit of 2 Billion Taka Per month.
Fish & Agro Compa ny employs about 30 people. This is the most internationa l
Bangladeshi compa nies.
 The fish farming systems and livelihoods of rura l Area .. A total of 100 fish farmers were interviewed with a
well-structured questionnaire. Then we decided create our business.The average annua l yield of fish wa s
found to be 2593.5 kg/ha. The average fish production cost was Tk. 72,200/ha/yr. The gross income
and net profit were Tk. 124908.9 and Tk. 54708.9/ha/yr respectively.. Although the living condition of
the rural fish farmers were poor, livelihood outcomes were found positive and 90% of the farmers
have improved their socio-economic conditions through fish farming. 10% of the fish farmers could
not improve their socioeconomic condition significantly from their involvement in fish farming. So we
choose lower farmer and we buy their fish.
Our company provided good and free formalin fish. Fish & Agro company Ltd is a international company
too. Surfers are individualists, and we at fish & agro Company Ltd. have embraced that quality by
offering design options to our consumers. Our team have designed the perfect fish processing
component placements. In marketing and selling the product we plan to hire knowledgeable sales
people. To promote our product we will sponsor young surfers, team up with companies selling
complimentary products, and involve the company in surfing community events such as competitions.
Fish Agro is the newest surfboard modification in a growing market eager for inventive new products
and upgrades. We at Fish & Agro Company Ltd believe that our fish product will create a new wave of
surfers who like fish .With our proposal we offer you the chance to join an industry with a strong trend
of growth
 Prod uct
The product is safe and reliable premium quality foods .Indigenous fish
species such Yellowtail catfish and African Catfish.

Selling

Yellowtail Catfish Fishpond Per kg We sell 150 BOT.

African catfish Per Kg We sell 750 BOT

Cost
Yellowtail Catfish Fishpond Per kg We Buy 70 BOT.
African catfish Per KgWe Buy 500 BOT

Services
In Domestic area we provided free home services. But In International area
1

we can not provided free home services, but if any client contact our
company we thinking this matter but condit ion apply.
The business focuses primarily on the tourism market in
the fi rst instance. Hotels, restaurants, superma rkets and
other retailers . Secondly on the export market.

By Products and value added products w i ll later be made

available for the local market.
Our Target Market is
I. Domestic Sector
II. International Sector
Hotels, restaurants, supermarkets and Retailers buy fish from wholesaling centers
of higher secondary and secondary markets. They sell fish directly to consumers
either through fixed stalls or by vending from head/rickshaws. From the start of the
distribution channel for fish - at the secondary markets to the city or terminal
markets - intermediaries operating on different levels perform marketing functions
like cleaning, sorting, boxing, icing, re-packing and arranging of transportation, etc.
At each market level, wholesalers and retailers may be supplying fish to local
consumers.

bringing ft shnt ro your life

A loan of 20 Lac to purchase equipment, supplies, tra nsport and
cover initia l operating costs will be required initia lly.

Year 2, a follow-up loan of 40 Lac will be required for redemption

of initia l loan, purchase of added equipment, purchase of land
and construction of plant. The revenue generated over the first
two yea rs shall be for consolidation used
 •
I

Storage :
Selecting a suita ble land/a rea for
commerc ial fis h fa rming is t he most importa nt
part. A lthough, a lmost a ll places of Bangladesh
are suita ble for fis h fa rming. But some areas
are suita ble for specific fish species. For
exa mple, souther n part of t he count ries are
suita ble for saltwater fis h fa rming and t he
middle or nort her n parts are fa mous for
f reshwater fis h fa rming. We Choose Camilla
area for our fa rm
 •
r
Cold Storage

Collect the fish timely when the fish reach marketing age. Collection time
va ries depending on the fish species. But our choose Yellowtail catfish and
Africa n catfish .We can easily collect fish from village fisherma n . Then we storage
our fa rm. We decided our fa rm has divided two places. One place storage other
place cold storage and manufacturing our product.
The plant will produce hot smoked fish using ovens wi h the capacity
that will allow the processing of (on a 300 days per ye r basis) an average
of 150 kg of fresh fish per day in the first yea r and 30dkg per day by yea r
two , on a one or two batches per day basis. With the incor poration of
another smoker in the third yea r, we expect to be processing 350, 400
and 500 kg of fresh fish per day for yea rs three, four and five respectively.
Marketln1 fish products In Ba111ladesh Is very easy. All types of flfh has a hu p
demand In. the local and lntem,alfonal market •The marketing s t allows far
poslllonl n1 which will seHdifferentiated, smoked fish of the best lq uallty
at competitive prices. En try into the market woulld be achieved t rouah direct
selling, In the case of the hotels and restau rants, In other to allow 1reater control
over the marketl111function and eam higher profits. Indirect selll111throulh
supermarkets and rural outlets Is to be pursued cautlously to allow for close
monltorl111of the 1rowth of local market share.
The conservative ftnandal projed lons presented, demonstrates the possibility
of generating reasonable Income, Whi le meetingall obll p tions. We expect to
generate revenues as foll,ows:
Finally, of crltlcal Importance for sustaina ble development, wlll be our ability to
scan the external and adapt our Internal environment to ta ke advan t a p of the
unllmlted opportunities to be expected In a consistent manner. This project Is In
fact desisned to allow for such flexlbllfty. Yeai· Revenue

2014 295000

2015 582957
 THECOMPANY AND - USINESS DESCRIPTION

OWNERSHIP
The entity is being incorporated using the name "Fish & Agro Company Limited."
Ownership is shared primarily among equity partners.

VISION
The compa ny intends to become the major relia ble supplier of the best qua lity smoked
fish foods, to be sold directly to hotels, restaura nts, superma rkets and other retailers
throughout the country.

MISSION
To develop a n entity focused at the processing a nd direct marketing of fresh, safe, qua lity
smoked seafood. This will be achieved through the esta blishment of a modern processing
and marketing facility
Transportation is the movement of people, anima ls
and goods f rom one location to another. Modes of
tra nsport include air, rail, road, water. The field can
be divided into infrastr ucture, vehic les and operations.
But we choose cava rd va n By Road.
The Financial Section of your business plan relies on Forecasted Financial Statements.
Forecasted financial statements help an entrepreneur determi ne the feasib ility of his
business venture. Also, forecasted financial statements help to estimate the amount
of money an entrepreneur w ill need in order to successfully launch and operate the
proposed endeavor. In addit ion, these statements help investors determine the plan's
feasib ility and its potential profitability. It is for these reasons that many refer the
financial section as the "heart of a business plan". All other sections of the plan
(operations section, management section, marketing section, etc) show an investor
whether or not an entrepreneurs' financial projections can materialize as envisioned.

4 • Sell

3 • Cost
• Store
2

0
Year 2014 Year 2015 Year 2016
An income statement is a fina ncial statement that
reports a compa ny's f inancial perfor mance over a
specific accounting period. Financial perfor mance is
assessed by giving a summa ry of how the business
incurs its revenues and expenses through both
operating and non-operating activities.
 Fish & Agro Company Ltd
Income Statement
Revenue & Gains For the Ended Vear
2014
Sa les Revenue 200,000
Interest Revenue 5,000
Gain On sa les of Assets 4,000
Tota l Revenue & Gains 20,9000
Expenses & Loses
Cost Of goods Sold 200,000
Commissions Expenses 10,000
Office Supplies Expenses 40,500
Office Equipment Expenses 9,500
Advertise Expenses 10,000
Interest Expenses 12000
Loss from Lawsuit 4,500
Tota I Expenses & Loss 286,500
Tax (15%} 42975
Tota l 2435 25
Net Income 34.525
 Fish & Agro Company Ltd
Income Statement
For the Ended Year 2015
Revenue & Gains
sales Revenue 7,00,000
Interest Revenue 7,000
Gain On sales of Assets 6,000
Total Revenue & Gains 7,13,000
Expenses & Loses
Cost Of goods Sold 400,000
Commissions Expenses 2,000
Office Supplies Expenses 70,500
Office Equipment Expenses 6,500
Advertise Expenses 8,200
Interest Expenses 10,500
Loss from Lawsuit 4,500
Total Expenses & Loss 502.200
Tax (1S%) 75,300
Total 426,900
Net Income 286.QQQ