Effective Communication for

Information Professionals

Speaker: Miss Marjorie H. Eslawa

August 30, 2018
President’s Hall, UNO-R
 OUTLINE OF THE TOPIC:
A. BRIEF REVIEW OF THE MEANING OF
COMMUNICATION AND ITS ELEMENTS
B. FEATURES OF AN EFFECTIVE COMMUNICATION;
BARRIERS
C. VERBAL AND NONVERBAL COMMUNICATION; TYPES
OF SPEECH CONTEXTS
D. HOW TO BE AN EFFECTIVE ORAL
COMMUNICATOR; BRIEF WORKSHOP
E. WRITING BUSINESS LETTERS
AND REPORTS
F. WORKSHOP
HOW DO WE KNOW
WE ARE EFFECTIVE
COMMUNICATORS?
SHORT WORKSHOP:
WRITE AT LEAST 5 DESCRIPTIONS
OF A TYPICAL LIBRARIAN SHARE
THIS WITH YOUR PARTNER AND
EXPLAIN TO HER OR HIM WHY YOU
CHOSE THESE DESCRIPTIONS
THE TYPICAL LIBRARIAN OF LONG AGO
ROLE OF LIBRARIANS
ROLE OF A LIBRARIAN IN SCHOOLS
WHAT IS COMMUNICATION?
-LATIN FOR COMMUNICATIO – MAKING
COMMON OR IMPARTING

- transmission of information, ideas,

attitudes, or emotion from one person
or group to another
-a social interaction through messages.
(McQuail & Windah 1993)
PROCESS OF COMMUNICATION
SPEAKER – GENERATES AN IDEA

ENCODES AN IDEA OR CONVERTS IT

INTO WORDS OR ACTION

TRANSMITS OR SENDS THE MESSAGE

RECEIVER – GETS THE MESSAGE

DECODES THE MESSAGE OR

INTERPRETS THE MESSAGE BASED
ON CONTEXT

SENDS OR PROVIDES FEEDBACK

 THE Cs OF EFFECTIVE
COMMUNICATION (Broom, Cutlip
& Center 2012)

1. COMPLETENESS
inclusion of everything a receiver needs
to hear or read for him to respond,
react or evaluate properly
2. CONCISENESS
Message should be direct to the point.
Insignificant or redundant information is
eliminated.

3. CONSIDERATION
Know the background, mood, race,
education, needs and status of his
audience
4. CONCRETENESS
Message should be supported by facts,
figures and real-life examples and
situations

5. COURTESY
Sender respects the culture, values and
beliefs of her receivers.
6. CLEARNESS
Use of simple & specific words to express
ideas. Focus on a single objective

7. CORRECTNESS
Grammatical correctness eliminates
negative impact on audience.
VERBAL NONVERBAL
A.BREVITY A.BODY LANGUAGE
B.APPROPRIATENESS B.ATTIRE
C.CLARITY C.SPACE
D.ETHICS D.TONE OF VOICE
E.VIVIDNESS E.TIME
MASTERY OF NON-VERBAL COMMUNICATION
LEADS TO:
EMPHASIS OF THE MESSAGE OF YOUR SPEECH
COMMUNICATE FEELINGS, ATTITUDES WITHOUT A
SAYING A WORD
SUSTAINING THE ATTENTION OF LISTENERS

MAKING ONE APPEAR DYNAMIC AND ANIMATED IN

DELIVERY
BUILDING A CONNECTION WITH LISTENERS
HELPING TO VARY SPEAKING STYLE TO AVOID
MONOTONY
BARRIERS OF COMMUNICATION
TYPES OF SPEECH ACCORDING TO CONTEXTS
HOW TO BE AN EFFECTIVE ORAL
COMMUNICATOR?
1.KNOW YOUR AUDIENCE.
2.KNOW THE TOPIC OF YOUR SPEECH
3.BE CONCISE
4.USE SIMPLE LANGUAGE
5.USE ILLUSTRATIONS OR EXAMPLES TO
EMPHASIZE A POINT
6.USE HUMOR
7.PRACTICE. PRACTICE. PRACTICE.
WORKSHOP 2
SITUATION 1: PRETEND THAT YOU
ARE ASKED BY A FOREIGN
EXCHANGE STUDENT TO HELP HIM
LOCATE IN YOUR LIBRARY HIS
HOMEWORK IN A MARKETING
COURSE.
HOW WILL YOU ANSWER HIS
REQUEST?
SITUATION 2: PRETEND THAT YOU
ARE REQUESTED BY YOUR CHIEF
LIBRARIAN TO TOUR A GROUP OF
VISITORS TO YOUR LIBRARY.

WHAT WILL BE YOUR

INTRODUCTION TO THESE VISITORS?
WHAT IS A BUSINESS LETTER?
USES FORMAL LANGUAGE

WRITTEN FROM ONE BUSINESS

ORGANIZATION TO ANOTHER OR TO A
CLIENT

CORRESPONDENCE WITHIN A
BUSINESS ORGANIZATION OR
EXTERNAL PARTIES
HOW TO WRITE BUSINESS LETTERS
1.KNOW THE PURPOSE OF YOUR LETTER
2.WRITE DOWN IMPORTANT ITEMS TO
BE INCLUDED IN THE REPORT
3.MAKE AN OUTLINE
4.WRITE A DRAFT OF THE LETTER
5.CHECK FOR GRAMMAR ERRORS OR
REQUEST SOMEONE TO CHECK
6.WRITE THE FINAL DRAFT
1.DO NOT USE THE FULL NAME OF THE
PERSON IN THE SALUTATION
2. IF YOUR LETTER IS A REQUEST DO NOT
PUT AT THE END OF YOUR LETTER THE
WORDS: THANK YOU IN ADVANCE
3.SHORT BOND PAPER IS USED BUT IF YOUR
LETTER IS QUITE LONG USE A LEGAL SIZE
PAPER
4.FOR THE CLOSE THE USUAL WORDS: TRULY
YOURS OR VERY TRULY YOURS ARE USED.
COMMON OUTLINE FOR THE BODY
OF BUSINESS LETTERS
1ST PARAGRAPH: Information of an
event

2nd PARAGRAPH: Purpose of the letter

3rd PARAGRAPH: Close with words of

appreciation or additional information
The High School Library will hold its celebration
of the National Book Week on November 28,
2018 at the Audio-Visual Room 9:00 am.
In this regard, we would like to grace the
occasion and invite you to be one of the judges
of the Book Character Contest during the
program.
We hope for a favorable reply to our invitation.
Should you have inquiries regarding this, kindly
call local 112 and look for Ms. Johanna Gomez.
Workshop 3
Situation 1: You plan to attend a
seminar on Digital Literacy sponsored by
Gent Informatics on October 8-9, 2018
at L’Fisher Hotel with Registration of
Php 3,500.00.
Write a letter of request to your
HRDirector and present your budget.
Situation 2: Your library is holding
a Book Fair with 15 book
companies as exhibitors on
September 15-18, 2018.

Write a letter to a fellow librarian

from another school to invite her
to this event.
WHAT IS A REPORT?
 a specific form of writing

 concisely identifying and examining

issues, events, or findings that have
happened in a physical sense, such as
events that have occurred within an
organisation, or findings from a
research investigation.
 The key to report writing is informing
the reader simply and objectively
about all relevant issues.

 There are three features that, together,

characterise report writing at a very
basic level: a pre-defined structure,
independent sections, and reaching
unbiased conclusions.
 INTRODUCTION

 DISCUSSION

 CONCLUSION
CHAIR’S REPORT IN ACCREDITATION:

1ST PARAGRAPH:
INTRODUCTION/IMPORTANCE OF
THE AREA IN A SCHOOL/ROLE OF
THIS AREA IN THE SCHOOL
2ND AND 3RD PARAGRAPHS:
LOOK AT THE SECTIONS OF THE
AREA AND LOOK FOR SOME
REMARKABLE ITEMS YOU FEEL
THEY NEED TO BEMENTIONED
4TH PARAGRAPH:
BRIEFLY WRITE IN PARAGRAPH FORM
THE BEST FEATURES LISTED

5TH PARAGRAPH
BRIEFLY WRITE IN PARAGRAPH FORM
THE RECOMMENDATIONS MADE BY THE
TEAM
LABORATORIES

The school must provide other opportunities for

students to learn aside from the theories learned in
the classroom. They must have hands-on experiences
so that they can actualize what is intangible and turn
it into concrete realities.

Thus, the laboratories play a greater role in the

advancement of learning of students. The BED must
give importance to laboratories, the facilities and
equipment that are needed for actual experiences of
the pupils and students.
There are two laboratory rooms for science subjects,
one each laboratory for speech, Home Economics and
Livelihood Education (HELE) as well as computer
subjects exclusively for the use of the BED pupils and
students. Aside from this, the Grades 7-10 students
are able to use the computer laboratory and the
kitchen used by the college students during their
Technical Vocational Livelihood (TVL) subjects.

These laboratories have adequate space to

accommodate a maximum of 45 students at a time
and are equipped with more than enough materials,
supplies and equipment
There are provisions to ensure the
upkeep, cleanliness and
maintenance of the laboratories.
Laboratory technicians have enough
background knowledge and skills in
the laboratories including safety
measures.
Exploratory and Specialized Courses for K to 12 TVL
subjects use the college laboratories with state-of-
the facilities. In addition to this, laboratory facilities
are constantly improved and are given top priority in
the budget.

The committee however, recommends that for

safety measures, two exit doors be provided for
computer and speech laboratories and that a full-
time BED computer laboratory technician be hired
with at least two working scholars assigned to the
BED computer laboratory to assist the teachers
during computer laboratory classes.
WORKSHOP 4
WRITE A REPORT ON YOUR LIBRARY.
MENTION THE IMPORTANCE OF THE
LIBRARY IN GENERAL. DESCRIBE THE
STAFF AND THEIR QUALIFICATIONS.
INCLUDE THE NUMBER OF BOOKS AND
NON-PRINT MATERIALS. WRITE THE
BEST FEATURES OF YOUR LIBRARY AND
YOUR RECOMMENDATIONS.
THANK YOU!!!