Uber Vs.

Didi
The Race for China's Ride-hailing Market

Group #3

Carson Wei
SM19204217
CONTENTS
3.Challenge
Problems

taxi drivers/passagers

Globalization
VS.
Competition Localization Legal issues from
from other ride- local government
hailing services
Factors

1.Service Region

8.Partnership

Demand and Revenue Model

2.Products Position
Structure
Supply Side Analysis

5.Service
Process
3.Matching Strategy

4.Strategic Approach
to Passengers
Factor #1
Service Region
Factor #2
Products Position
Factor #3
Matching Strategy
Factor #4
Strategic Approach to Passengers
Factor #5
Service Process
Factor #6
Partnership Structure
Factor #6
Factor #1
Brand Recognition
Alternatives & Assessment & Contingency
Alternatives

Cooperation with taxi companies

Learn from local ride-hailing companies

Updating with policies and government

 Assessment of Alternatives

Learn from local ride-hailing companies

Cooperation with taxi companies Updating with policies and government

service scale Pressure to provide better service coordinate with the authority’s thought
drivers’ professional service level find and overcome its weaknesses better relationship with society
automatically matching system take advantage of its strength enhance brand reputation
Contingency

01
Different opinions on profits distribution
 Based on the percentage of market shares of each company
Cooperation with taxi companies

02
Cannot learn the essence
 Develop its own creativity
Learn from local ride-hailing companies

03
Misunderstand the policies
 network with its cooperative partners to expand its information sources
Updating with policies and government
Action Plan
Action Plan
Market Mix-4Ps

Product Promotion

Price Place
Product
Action Plan

Regulate the vehicles

Evaluation system for driver admittance

Cooperation with local taxi companies

Enhancing corporation social responsibilities

Price
Action Plan

Target Price
Market Setting

 Medium and low-income levels consumers

 Critics of surge pricing model
Promotion
Action Plan

Cooperate with TV series and movies

Social networking

Discount plan
Place
Action Plan

Distribution Strategy Internet and Word of Mouth Easy access to information

-Intensive/Selective
THANK YOU