MEDIA AND INFORMATION

LITERACY (MIL)
11. People Media

Mr. Edward Allen B. Manaloto

Updated:
Mabalacat City College-Dapdap SHS February 19, 2017
LEARNING COMPETENCIES
Students will be able to…
• describe the different dimensions of people media
(MIL11/12PM-IVa-1);
• categorize different examples of people and state
reasons for such categorization (MIL11/12PM-IVa-2); and
• cite studies showing proofs of positive and negative
effects of media, information on individual and society
(MIL11/12PM-IVa-1).
CONTENT
11. People Media
A. People as Media and People in Media
1. Definition
2. Characteristics
3. Format and Types
4. Advantages and Limitations
5. Value
6. Others
How do you understand the term “people
media”?
refers to persons that are
involved in the use, analysis,
evaluation and production of
media and information (Source:
PEOPLE MEDIA MIL Curriculum Guide by DepEd)

People in Media and People as

Media
Who do you think are “people media”?

Photo Credit: https://www.shutterstock.com/video/clip-1251676-stock-footage-business-

people-shaking-question-mark-signs.html
FORMATIVE ASSESSMENT.
KEY TYPE. WRITE “PAS” FOR PEOPLE AS MEDIA AND “PIN” FOR
PEOPLE IN MEDIA.
1. SHS Teacher 6. Radio Commentator
2. Independent Blogger 7. YouTubers
3. Print Journalist 8. News Reporter
4. Your Classmate 9. Facebook User
5. Movie Director 10. College Professor
 FORMATIVE ASSESSMENT: VENN DIAGRAM

• People who are PEOPLE MEDIA • Media

well-oriented to practitioners who
media sources and provide
messages and People People
information
able to provide as in Media
coming from their
information as Media expert knowledge
accurate and or first- hand
reliable as experience of
possible. event.
PEOPLE AS MEDIA
1. Opinion Leaders
2. Citizen Journalism
3. Social Journalism
4. Crowdsourcing

Photo Credit: https://anhsg11gasa.wordpress.com/tag/people-as-media/

PEOPLE AS MEDIA
OPINION LEADERS
• highly exposed to and actively
using media
• source of viable interpretation of
messages for lower- end media
users
• opinions are accepted by a
group
PEOPLE AS MEDIA: OPINION LEADERS
The Two-step Flow
Communication Model
(1944) Paul Lazarsfeld,
Bernard Berelson, and
Hazel Gaudet

Photo Credit:
http://study.com/academy/lesson/two-step-flow-
communication-model.html
 PEOPLE AS MEDIA
CITIZEN JOURNALISM
• People without professional
journalism training can use the
tools of modern technology and
internet to create, augment or
fact-check media on their own or
in collaboration with others.

Photo Credit: http://www.dgiwire.com/what-citizen-

journalism-means-for-your-company/
PEOPLE AS MEDIA: CITIZEN JOURNALISM

Photo Credit:
https://medium.com/@step
henkhan/move-over-citizen-
journalism-here-comes-
smart-journalism-
ace72f97a389#.sken4rj5m
PEOPLE AS MEDIA
SOCIAL JOURNALISM
• Journalists are using social media
to make their content available
to more people.

Photo Credit: http://www.cision.com/us/resources/white-

papers/social-journalism-study/
FORMATIVE ASSESSMENT
CARTOON ANALYSIS: SOCIAL JOURNALISM

Source: http://www.socialconnectblueprint.com/citizen-journalism-and-social-media-are-
driving-the-information-revolution/
FORMATIVE ASSESSMENT: RECITATION

What are the similarities and

differences between citizen
journalism and social journalism?
 PEOPLE AS MEDIA
CROWDSOURCING
•the practice of obtaining
needed services, ideas, or
content by soliciting
contributions from a large
group of people and
especially from the online
community… Photo Credit:
http://www.richmedia.com/richideas/articles/crowdsourci
(Source: https://www.merriam-
webster.com/dictionary/crowdsourcing) ng-how-to-hire-the-world
EXAMPLE OF CROWDSOURCING

Photo Credit: https://plus.google.com/+TripAdvisor

EXAMPLE OF CROWDSOURCING

Photo Credit: https://www.waze.com/

EXAMPLE OF CROWDSOURCING

Photo Credit: Wikipedia

PEOPLE IN MEDIA
• media practitioners
• provide information coming
from their expert knowledge
or first- hand experience of
events

Photo Credit:
http://www.medianewser.com/2015/01/mnp-q-maricel-halili-news-correspondent.html
PEOPLE IN MEDIA
TYPES OF JOURNALIST BY
MEDIUM
• Print Journalists
• Photojournalists
• Broadcast Journalists
• Multimedia Journalist

Photo Credit:
http://www.123rf.com/stock-photo/camera.html
http://www.nwitimes.com/entertainment/columnists/offbeat/offbeat-superman-s-alter-ego-clark-kent-quits-reporter-
job/article_d1daf262-0f4a-5f37-92ff-f17dbafa0132.html
http://karrierebibel.de/ausbildung-journalist/
https://clipartfest.com/">clipartfest.com</
PEOPLE IN MEDIA

Photo Credit: http://beta.abs-cbn.com/schedule?day=0

 PEOPLE IN MEDIA

Photo Credit: http://www.gmanetwork.com/news/story/387200/cbb/gma-news-and-public-affairs-announces-big-

changes-in-news-lineup
 PEOPLE IN MEDIA

Photo Credit: http://www.medianewser.com/2014/02/alex-santos-resurfaces-on-radio.html

 PEOPLE IN MEDIA
Philippine Daily Inquirer The Philippine Star

Photo Credit: https://twitter.com/josemariaclaro and http://www.philstar.com/opinion

 SUMMARY OF THE LESSON:
PEOPLE IN MEDIA AND PEOPLE AS MEDIA
• media practitioners • people with limited access to
• experts media and information
• provide information to media users

People in People as Lower -

Media Media end Media
Users
• media users
• well-oriented to media sources and messages
• intermediaries, provide information to lower- end
media users
FORMATIVE ASSESSMENT: RECITATION

1. What is the difference between

people as media and people in
media?
2. What are the advantages and
limitations of people as media?
People in media?
FORMATIVE ASSESSMENT:
CARTOON ANALYSIS

Source: https://irisfan23.wordpress.com/2012/07/31/constructive-role-of-citizen-
journalism-6/
 CLASS ACTIVITY: CASE STUDY

Case Study: The Power of Citizen Journalism

Demonstrates the Need for Standards by Michelle
Leibowitz
Retrieved February 16, 2017 from
http://www.salzburg.umd.edu/lessons/citizen-journalism
 CLASS ACTIVITY: CASE STUDY

Suspek sa Pagpatay sa Isang Siklista, Binigyan ng MPD

Ng Hanggang 5 p.m. Para Sumuko
Published on Jul 27, 2016
by YouTube Channel: GMA News and Current Affairs
Retrieved on Feb. 18, 2017 from
https://www.youtube.com/watch?v=VE8GHioR1YU
 CLASS ACTIVITY: CASE STUDY
IMPACT OF CITIZEN JOURNALISM
AND SOCIAL MEDIA
• The video of the road rage turned into shooting incident in
Quiapo became viral after it was shared by Top Gear
Philippines on Facebook.
• Top Gear wrongfully accused Mr. Nestor Punzalan as the
suspect in the said shooting incident.
 CLASS ACTIVITY: CASE STUDY
IMPACT OF CITIZEN JOURNALISM
AND SOCIAL MEDIA
• Mr. Nestor Punzalan and his wife deactivated their Facebook
accounts after receiving bashings and death threats. Mr.
Punzalan even went to the police to clear his name.
• Undeniably, social media was also instrumental in the arrest of
the suspect Vhon Tanto who later admitted his crime on national
television.
 CLASS ACTIVITY: CASE STUDY
CLASS DISUSSION
•How was Mr. Nestor Punzalan affected by being
wrongfully accused in social media as the suspect in the
said shooting incident?
•What is the liability of Top Gear, other media outlets,
and netizens who wrongfully accused Mr. Nestor
Punzalan as the suspect in the said shooting incident?
 CLASS ACTIVITY: CASE STUDY
CLASS DISUSSION
•What role was played by citizen journalism and social
media in this incident?
•What positive and negative effects of media and
information on individual and society were evident in this
incident?
 CLASS ACTIVITY: CASE STUDY
CLASS DISUSSION
•What important lessons can we learn from this event as
a social media user?
•How can we prevent this kind of incident as experienced
by Mr. Punzalan from happening in the future?
REFERENCES
• Media and Information Literacy Curriculum Guide by
DepEd
• Media and Information Literacy by Boots Liquigan, Diwa
• http://communicationtheory.org/two-step-flow-theory-2/
• http://mediashift.org/2006/09/your-guide-to-citizen-
journalism270/
REFERENCES
• https://mobilizingideas.wordpress.com/2012/09/03/pe
ople-as-media-campaigns-and-actually-existing-
democracy/
• http://groups.haas.berkeley.edu/marketing/sics/SICS%2
02008%20Papers/m.pdf
• http://journalistsresource.org/studies/society/social-
media/social-media-sharing-news-opinion-leadership
REFERENCES
• http://blog.storyful.com/2014/03/12/ten-principles-
that-power-social-journalism/#.V7lSuVR944l
• https://gigaom.com/2014/04/01/social-journalism-
and-open-platforms-are-the-new-normal-now-we-have-
to-make-them-work/
REFERENCES
• http://www.cbsnews.com/news/what-is-crowdsourcing/
• http://learn.org/articles/What_are_the_Different_Type
s_of_Journalism.html
• http://www.thenewsmanual.net/Manuals%20Volume%2
01/volume1_02.htm
• http://www.salzburg.umd.edu/lessons/citizen-journalism