NUTRITIONAL DRINK

BRAND : LACTO PROTEIN

Tagline : Enjoy the drinks

 Logo

LACTO PROTEIN
Product features
 Good source of protein

 Natural flavour

 Nutritional drink

 Filled with wide range of vitamins and minerals

 Helps to gain and maintain a healthy weight

Product line

Lacto protein junior

lacto protein
REGULAR

Sugar-free lacto protein

 INGREDIENTS

Lacto protein junior lacto protein REGULAR Sugar-free lacto protein

Ingredients Ingredients Ingredients
• Ragi
• Sugar • Pepper
• Cashew nuts
• Saffron • Dry ginger
• Sugar
• Almonds • Ragi
• Soybean
• Turmeric Directions to use : add one or two
• Whole grain spoons of lacto-protein to warm milk
• Dates stir well and serve it.
• Cashew nuts Directions to use : add one or two
Directions to use : add one or two spoons of lacto-protein to warm milk
spoons of lacto-protein to warm milk stir well and serve it.
stir well and serve it.
 PACKAGING

Brand identification is very easy and clear as name is written on the container
Container is strong and durable
One person who is illiterate can easily identify that it is a lacto-protein
Self services in big stores , super markets and ready for selling getting attention of the customer
It’s a effective promotional tool
Product identification is easy
Packaging protects product from external environment during transportation.
 LABELLING

Descriptive type of labelling

Date of manufacturing and expiry date is mentioned
Name of the producer where it was produced (address)
Ingredients
Brand name
Gross and net quantity of the content
Direction to use
Retail pricing
 PRICING
Competition
Objective of company
Quality
Distribution channel
Nature and type of customer
 SEGMENTATION

Geographic segmentation
 Local and national markets
 Urban and rural

Demographic segmentation
 Lacto protein junior :for preschool children
 Lacto-protein regular : for general purpose
 Sugar-free lacto-protein : for diabetic people
 TARGETING AND POSITIONING

Target
Junior lacto-protein for kids age group of 1 – 6
Lacto-protein regular for children and adults
Sugar-free lacto-protein for diabetic people

Positioning
Attractive packaging
Logo
Tagline – enjoy the drinks
The idea to address all age groups
DISTRIBUTION CHANNEL

manufacturer

wholesaler

Retailer-small shops,malls,mega,stores

coustomer
 COMPETITORS
Boost
ProtineX
Horlicks
Complan
PediaSure
 THANKING YOU BY
• PRATHIBHA
• PAVITHRA
• DIVYA
• SWATHI
• SHILPA
• KANAKARATHNA
• POOJA