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Lead strategy
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25 January 2010 13
Group-3 Capacity Planning Sec: A
ACTUAL CAPACITY
Piper expect to sale the shoe for Rs. 27 per unit, so annual
revenue will be
Annual revenue = Rs. 27 Q
where, Q is the output rate.
27Q
=
ue
v en
l re fi t
ta P ro
To +1 2Q
Cost & Revenue(Rs.)
0 , 000
. 25, 0
t = Rs
l c os
a
Tot
Loss
0 BEP= 1,66,667
Q (output rate in units)
OPTIMAL OUTPUT
RATE
DF
TIME
DF
TIME
DF
TIME
DF
TIME
Optimum
output rate
revenue
$843,000
Strong growth .55
Do nothing
$850,000
Weak growth .45
$525,000
$703,750
1)Demand Leading
2) Demand Trailing
3)Demand Matching
4)Steady Expansion
CAPACITY/DEMAND
EXCESS
CAPACITY
CAPACITY
TIME
CAPACITY/DEMAND
CAPACITY SHORTAGEDEMAND
CAPACITY
TIME
CAPACITY/DEMAND
CAPACITY
DEMAND
TIME
DEMAND
CAPACIY/DEMAND
CAPACITY
TIME