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CAPACITY PLANNING AND

MANAGEMENT

25 January 2010 Group-3 Capacity Planning Sec: A 1


CONTENTS
 Meaning and Definition of Capacity
Planning
 Needs of Capacity planning
 Types of Capacity
 Break Even Analysis
 Role of forecasting in Capacity
planning
 Decision Analysis Tree
 Capacity Expansion Strategies
 Case Study
 Conclusions

25 January 2010 Group-3 Capacity Planning Sec: A 2


CAPACITY
 “Capacity" is the maximum amount of work
that an organization is capable of
completing in a given period of time.

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BASIC QUESTIONS
 The basic questions in capacity handling
are:
 Whatkind of capacity is needed?
 How much is needed?
 When is it needed?

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Capacity can be increased through:-

 Introducing new techniques


 Equipment and materials
 Increasing the number of workers or
machines
 Increasing the number of shifts, or
acquiring additional production facilities.

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Example
• If a machine can run 200hrs in a month & 2000
washers per hour are made, then the capacity of
machine can be expressed 4lakhs washers per
month.
Classical formula
C = T * E * U where,
C = actual measured capacity (in standard hours)
T = real time available
E = efficiency
U = utilisation

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CAPACITY PLANNING
 Capacity planning is the process of
determining the production capacity
needed by an organization to meet
changing demands for its products
.

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NEED OF CAPACITY
PLANNING
 To keep low production cost
 To minimize loadings
 To meet expected demand
 Optimum utilization of resources
 To manage change in production
 To avoid loss of productivity

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Measurement of capacity
 Capacity can be measured in terms of
output or input of the conversion
process. Organisation of Measures
capacity
Automobile industry No. of vehicles

Steel mill No. of tonnes of steel

Hospital No. of beds

25 January 2010 Group-3 Capacity Planning Sec: A 9


CLASSES OF CAPACITY
PLANNING

 Lead strategy
 Lag strategy
 Match strategy

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Types Of Capacity
There are three types of capacity:
1.Design Capacity:
Maximum rate at which a process can operate
on continuous basis under ideal condition.
This is the capacity designed for the
facility.It depends upon the number of
machines and equipment, coupled with
labor. It represents the maximum rate of
output that can be achieved under ideal
conditions.

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2. Effective Capacity:

The production rate which can be achieved under


normal conditions taking into a/c product mix,
scheduling methods, breakdowns, minor power
failures, employee trg, rest pauses etc.

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Proper process quality control so that there
are lesser defective items requiring rework.
Good training.high
Proper facility motivation,less
location, layout & absenteeism &
internal working Ways turnover on the part of
condition of workers.
increas
ing
Making products & effectiv Good coordination
services as uniform e with suppliers for
as possible in capacit timely & defects free
design so that the y supplies,& proper
no. of set-ups scheduling of
required are less. products on
machines.
Properly following the environmental &
pollution norms.

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Group-3 Capacity Planning Sec: A
ACTUAL CAPACITY

This is maximum output rate which is actually


achieve under the constraints of machine
breakdowns, labor inefficiencies & absenteeism,
defective products, late deliveries of materials by
the supplier & so on..

Actual Capacity can be equal to or less than effective


capacity.

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Capacity Utilization= Actual capacity x100%
Design capacity

Capacity Efficiency= Actual capacity 100%


x
Normal capacity

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Efficiency/Utilization Example
Design capacity = 50 trucks/day
Effective capacity = 40 trucks/day
Actual output = 36 units/day

Actual output = 36 units/day


Efficiency = = 90%
Effective capacity 40 units/ day

Utilization = Actual output = 36 units/day


= 72%
Design capacity 50 units/day

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BREAK EVEN ANALYSIS
 It determines the level of output at which
additional revenue equals the additional
cost of adding capacity.

 We have to know how large Q i.e. output


rate would have to be for the additional
capacity to become profitable.

25 January 2010 Group-3 Capacity Planning Sec: A 17


BREAK – EVEN ANALYSIS

Piper Industries is considering opening a new manufacturing


plant to produce shoes .The new facility will have a capacity
of 2,00,000 pairs of shoes per year and an annual cost
function of
Cost = Rs. 25,00,000 + 12 Q

Piper expect to sale the shoe for Rs. 27 per unit, so annual
revenue will be
Annual revenue = Rs. 27 Q
where, Q is the output rate.

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SOLUTION
Rs. 27Q = Rs. 25,00,000+Rs. 12 Q
Rs. 15Q = Rs. 25,00,000
Q = 166,667

Unless new facility produces more than


166,667 units per year, it will lose
money.

25 January 2010 Group-3 Capacity Planning Sec: A 19


BREAK-EVEN ANALYSIS

27Q
=
ue
v en
l re fi t
ta P ro
To +1 2Q
Cost & Revenue(Rs.)

0 , 000
. 25, 0
t = Rs
l c os
a
Tot

Loss

0 BEP= 1,66,667
Q (output rate in units)

25 January 2010 Group-3 Capacity Planning Sec: A 20


CAPACITY PLANNING PROBLEM

Annual demand for a Product A being mfd. By XYZ Ltd is expected


to be as follows:
Demand : 8000 10000 15000 20000
Probability : 0.5 0.2 0.2 0.1

Annual Fixed Cost are Rs.2,00,000


Revenue/Unit is Rs 35
Variable cost/Unit Output Level
=Rs 7.75
8,000 units
=Rs 5.50 10,000 units

=Rs 5.33 15,000 units


25 January 2010 Group-3 Capacity Planning Sec: A 21
CAPACITY PLANNING PROBLEM

An expected facility under consideration would


require
Annual Fixed Cost are Rs.2,50,000
Variable cost/Unit Output Level
=Rs 9.40
8,000 units
=Rs 5.20 10,000 units

=Rs 3.80 15,000 units

=Rs 4.90 20,000 unit


Which facility would you recommend?
25 January 2010 Group-3 Capacity Planning Sec: A 22
VARIABLE COST
SOLUTION
EXISTING : 8000X0.5X7.75 = 31,000
10,000X0.2X5.0 = 10,000
15,000X0.2X5.33 = 15,990
20,000X0.1X7.42 = 14,840
TOTAL = 71,830

EXPANDED: 8000X0.5X9.40 = 37,600


10,000X0.2X5.2 = 10,400
15,000X0.2X3.8 = 11,400
20,000X0.1X4.9 = 9,800
TOTAL = 69,200

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SOLUTION

8000 X 0.5 = 4000


10000 X 0.2 = 2000
EXPECTED SALES
15000 X 0.2 = 3000
20000 X 0.1 = 2000
11000

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SOLUTION
EXISTING EXPANDED
FC 2,00,000 2,50,000
VC 71,830 69,200
TC 2,71,830 3,19,200
REVENUE 11000 X 35 =3,85,000
PROFIT 1,13,170 65,800

Ans. Existing facility is recommended

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ECONOMIES AND DISECONOMICS
OF SCALE
Economies of scale
If the output rate is less than the optimal
level, increasing output rate results in
decreasing average unit costs
 Diseconomies of scale

If the output rate is more than the


optimal level, increasing the output rate
results in increasing average unit costs

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AVG. COST/UNIT ECONOMIES OF SCALE

BEST OPERATING LEVEL

OPTIMAL OUTPUT
RATE

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•Different demand patterns/trends are possible in
demand forecast.
•Growth trend
•Decline trend
•Cyclical trend
•Stable trend

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Growth trend

DF

TIME

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Decline trend

DF

TIME

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Cyclic trend

DF

TIME

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Stable trend

DF

TIME

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OPTIMAL CAPACITY
DETERMINATION
 The avg unit cost of production
decreases as the output rate increases.
 When output is increased beyond a
particular limit the avg cost of production
start increasing.
 The output rate at which cost is
minimum is called optimum output rate

25 January 2010 Group-3 Capacity Planning Sec: A 33


ACPU

Optimum
output rate

25 January 2010 Group-3 Capacity Planning Sec: A 34


DECISION TREE
ANALYSIS
 Used to analyze decision situations that
are sequential in nature.
 Decision is taken one after the another
in the sequence.
 Rectangles-decision nodes
 Circles-points of outcomes

25 January 2010 Group-3 Capacity Planning Sec: A 35


USING DECISION TREES TO EVALUATE
Question: CAPACITY ALTERNATIVES

The owner of the Hacker’s Computer Store is considering what


to do
with his business over the next 5 years. Sales growth over the
past couple of years has been good, but sales could grow
substantially if major electronics firm is built in his area as
proposed. Hacker’s owner sees three options. The first is to
enlarge his current store, the second is to locate at a new site,
and the third is to simply wait and do nothing. The decision to
expand or move would take time, and therefore, the store
would not lose revenue. If nothing were done the first year and
strong growth occurred, then the decision to expand
reconsidered. Waiting longer than one year would allow
competition to move in& would make expansion no longer
feasible.
25 January 2010 Group-3 Capacity Planning Sec: A 36
Contd……
 The assumption & conditions are as follows:
1. Strong growth as a result of the increased population of
computer fanatics from the new electronics firm has a
55% probability.
2. Strong growth with a new site would give annual
returns of $195,000 per year. Weak growth with a new
site would mean annual returns of $115,000.
3. Strong growth with an expansion would give annual
returns of $190,000 per year. Weak growth with an
expansion would mean annual return of $100,000.

25 January 2010 Group-3 Capacity Planning Sec: A 37


Contd…..
4. At the existing store with no changes,
there would be returns of $170,000 per
year if there is strong growth and
$105,000 per year if the growth is weak.
5. Expansion at the current site would cost
$87,000.
6. The move to the new site would cost
$210,000.

25 January 2010 Group-3 Capacity Planning Sec: A 38


Contd…
7. If the growth is strong and the existing site is
enlarged during the second year,the cost would
still be $87,000
8. Operating costs for all options are equal.

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Solution:
 We construct a decision tree to advice Hacker’s
owner on the best action.
 Values of each alternatives calculated are as
follows:

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ALTERNATIVE REVENUE COST VALUE

Move to new location,strong $195,000*5 $210,000 $765,000


Growth(975000-210000=765000)

Move to the new location,weak $115,000*5 $210,000 $365,000


growth
Expand store,strong growth $190,000*5 $87,000 $863,000
Expand store,weak growth $100,000*5 $87,000 $413,000
Do nothing now,strong growth $170,000*1 $87,000 $843,000
$190,000*4

Do nothing now, strong growth $170,000*5 $0 $850,000


Do not expand next year
Do nothing now,weak growth $105,000*5 $0 $525,000

25 January 2010 Group-3 Capacity Planning Sec: A 41


TABLE 1 Decision tree
for Hacker’s Computer Store
Problem
Strong growth .55
Move Revenue move cost
Weak growth .45
Revenue move cost
Hacker’s
computer store Strong growth .55
Expand Revenue expansion cost
Weak growth .45
Revenue expansion cost
Expand
Do nothing
Strong growth .55 Revenue expansion
cost
Weak growth .45 Do nothing (revenue)

revenue

25 January 2010 Group-3 Capacity Planning Sec: A 42


TABLE 1 Decision tree
for Hacker’s Computer Store
Problem
Strong growth .55 $765,000
Move
Weak growth .45 $365,000
$585,000
Hacker’s computer
Strong growth .55 $863,000
store Expand
Weak growth .45 $413,000
$660,500

$843,000
Strong growth .55
Do nothing
$850,000
Weak growth .45
$525,000
$703,750

11/21/10 SEC. B PGDM -III 43


25 January 2010 Group-3 Capacity Planning Sec: A 43
Capacity Expansion Strategies
The primary purpose of capacity planning is
to match the company’s production
capability with customer demand in the most
profitable way. The capacity strategy should
consider the demand pattern as well as
supply capabilities.

Fundamental aspects of capacity decisions


is whether facilities are organized around
products, processes or markets.

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Different types of
organization facility
 Production organized facility

 Process organized facility

 Market organized facility

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The different capacity
expansion strategies are:-

1)Demand Leading
2) Demand Trailing
3)Demand Matching
4)Steady Expansion

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DEMAND LEADING

CAPACITY/DEMAND

EXCESS
CAPACITY
CAPACITY

TIME

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DEMAND TRAILING

CAPACITY/DEMAND

CAPACITY SHORTAGEDEMAND
CAPACITY

TIME

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DEMAND MATCHING

CAPACITY/DEMAND

CAPACITY

DEMAND

TIME

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STEADY EXPANSION

DEMAND
CAPACIY/DEMAND

CAPACITY

CAPACIT ADDED AT REGULAR


TIME INTERVALS

TIME

25 January 2010 Group-3 Capacity Planning Sec: A 50


Glaxo Smith
Kline India
Ltd.

25 January 2010 Group-3 Capacity Planning Sec: A 51


Introduction
 Glaxo Smith Kline India Ltd. is one of
the most important and growing parts of
pharmaceutical manufacturing giant
Glaxo Smith Kline, UK (known as GSK,
worldwide).
 It has more than 20% of the market
share of pharmaceutical products in
India.

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Operations
 It has its own 4 manufacturing units and
rest of its manufacturing is outsourced to
23 partner pharmaceutical
manufacturing companies throughout
India.
 It has 5 warehouses strategically located
to cater to distributors (CFAs) who are
located in widely scattered geography of
India. The total number of distributors
(CFAs) is 31.

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Transportations
 Transportation part of the whole distribution
system is outsourced to many independent
private goods carriers.
 These carriers are grouped as trucking (with
varying carrying capacities ; railroad, surface
couriers and air couriers.
 The lead-time varies from 15 days for a railroad
connection from the western part of India to the
far eastern part of India to 5 – 7 days for most
road connections for trucks to 2 days for air
courier.

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Applications
 Glaxo Smith Kline India Ltd. had
implemented ERP system from vendor
JD Edwards.
 While this system has been proving very
useful for their manufacturing
processes, they did not had a
satisfactory solution for their product
transportation and distribution processes

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The Challenge
1. Planning used to take at least 2 weeks and
required input from many people. A lot of
effort was required to make these plans.
2. By the time the plan was made, it became obsolete
as initial requirements got changed.
When any change in plan was required, it was
impossible to incorporate these changes
in the plan.
3. The whole product distribution system was
inefficient.

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Challenges
4. There were many under fill movements
of trucks.
5. No transparency In distribution system.
6. Late orders were creating a lot of
problems.

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The Solution
1. When Optimization Engine is
implemented in an organization where
there is already an implementation of
any ERP system, Optimization Engine
works as the brains behind the business
operations whereas the ERP system
works as the business enabler.

25 January 2010 Group-3 Capacity Planning Sec: A 58


Contd…..
2. Our Optimization Engine software
consolidates all sales forecasts made by
different sales units as well as the
purchase orders; the company receives.
Based on this consolidated figure, the
company can do any supply chain
related planning

25 January 2010 Group-3 Capacity Planning Sec: A 59


Contd…..
3. Our Optimization Engine Software is
based on Genetic Algorithm based
computation. The plan it generates is
the most optimal solution for the given
scenario and no other solution can
easily beat it.

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Contd…..
4. Optimization Engine software takes into
account stock out cost (loss of order due
to unavailability of stock), inventory cost
and transportation cost, raw material
costs, human resources costs, and it
generates a plan to minimize all of these
costs.

25 January 2010 Group-3 Capacity Planning Sec: A 61


Contd…..
5. Optimization Engine software takes into
account lead time and other constraints.
It takes them into account completely
when it generates the most optimal plan.
6.User has a choice to assign weight age
and the software generates the most
optimal plan accordingly.

25 January 2010 Group-3 Capacity Planning Sec: A 62


Contd…..
7. Our experience shows that even at places
like big and reputed multinational
companies; the efficiency of their business
processes is not optimal even after good
implementation of ERP systems. In most
cases our software can improve their
business processes by at least 10% and
it can go even to 300%. This translates to
corresponding cost savings and effective
capacity planning.

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Benefits of the solution:
1. When a company is looking to cut its
operational costs to be competitive.
2. When a company is looking to expand
and wants to make capacity planning for
the new facilities.
3. When a company wants to revise the
capacities for the merged facilities after
acquisitions.

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Highlights of implementations:
 The total distribution cost savings
experienced by the company stood at
more than 150% compared to their
earlier distribution costs. The service
levels were achieved more than 95% for
all products.

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25 January 2010 Group-3 Capacity Planning Sec: A 66
Conclusion
1. To update the model a specified naming
convention needs to be followed for e.g.
Purchases should be named as PU,
Transfers as TR, Sales as SL, stocks
as ST, and receipts as RT. All these
files need to be stored in the Integrate
folder on D: drive of the machine..

25 January 2010 Group-3 Capacity Planning Sec: A 67


Contd…..
 To start replication user needs to select
replicate option from the Optimization
Icon in the Start button Programs list.
The application can either use the
current stock as the opening stock for
the whole month if the stocks are
updated at the start of the month or just
let the daily update run as per the
regular routine.

25 January 2010 Group-3 Capacity Planning Sec: A 68


Contd…..
2. After running the Replication model, user
can create a new plan.
3. To create a new plan, user can select the
Optimization Engine icon and login into the
application. Planning for some selected
products or all the products depends upon
the users choice, he may also select the
option of medicines or vaccines before
creating the plan and accordingly the
product, source and destination lists are
handled.

25 January 2010 Group-3 Capacity Planning Sec: A 69


Contd…..
 Planner also has the option of setting
the objectives of the plan by selecting
the Advanced button where the
constraints like:
Ω optimizing on high or low stock out
costs
Ω what percent of excess quantity of
products at various locations should be
considered for movement on the basis
of availability

25 January 2010 Group-3 Capacity Planning Sec: A 70


Contd…..
Ω the kind of weekly distribution pattern
that needs to be followed for logistics of
goods.
Ω Week wise distribution describes the
shipment of products over the month.

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Capacity Planning
Challenges
 Inability to create a steady flow of demand to fully
utilize capacity
 Idle capacity always a reality for services.
 Customer arrivals fluctuate and service demands
also vary.
 Customers are participants in the service and the
level of congestion impacts on perceived quality.
 Inability to control demand results in capacity
measured in terms of inputs.

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Importance of Capacity
Decisions
1. Impacts ability to meet future demands
2. Affects operating costs
3. Major determinant of initial costs
4. Involves long-term commitment
5. Affects competitiveness
6. Affects ease of management
7. Globalization adds complexity
8. Impacts long range planning

25 January 2010 Group-3 Capacity Planning Sec: A 73


CONCLUSION

‘The primary purpose of capacity planning


is to match the company’s production
capability with customer demand in the
most profitable way.’

25 January 2010 Group-3 Capacity Planning Sec: A 74


1
1
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