Académique Documents
Professionnel Documents
Culture Documents
Studies (TIS)
Tutorial 2
Outline
• Introduction to mind map
• Appropriate themes
o based on academic theory
o critical and questioning
essays which are very descriptive are unlikely to gain a good
mark!
o argue a point or question assumed academic wisdom
Your essays could
Investigate a theory,
Macroeconomics and UK Real Estate
Relate two academic theories,
TESCO: CRM and Porter’s Five Forces
Question an assumption, or
Does the digital divide really exist?
Explore the development of a phenomenon
Has e-commerce affected Arab countries?
Looking for an ‘angle’ on the accepted
wisdom?
• Are the cultural differences sufficient to mean that a specific
theory or model is flawed in some settings?
E-commerce challenges in Arab countries
• Is a specific theory or model based on assumptions that might
be flawed
Does the digital divide really exist?
• Are theory or models inappropriate to smaller organisations?
The impact of Decision Support Systems (DSS) in Small Business Environments
• Whether a specific set of data should undermine confidence in a
specific model or theory.
Macroeconomics and UK Real Estate
What Topic Should I Choose? Think about your
topic for 3-5 minutes
• Automotive industry HRM • Digital innovations
• Business and social networks • Management
• Business environment and • Organizational Behaviour
management
• Performance Management
• Corporate Social Responsibility
• Relationship marketing
• Electronic commerce
• Reward management
• Employee Relations
• Employment law • Open Innovation
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