USA

• Capital: Washington DC
• Language: English
• Largest city: New York
• Religion: Christian
• Government: Federal
• Currency: United States Dollar($)
• Dollar(US): 71.70 INR
• HDI(2017): 0.924
 Socio-cultural Factors
• All people are considered equal.
• Discrimination is not acceptable and is often times
illegal.
• As the US is so diverse, social norms can vary by
family, social circle, community, city, state or region.
• American culture is a Western culture largely
derived from the traditions of European
immigrants with influences from many other
sources, such as traditions brought by slaves from
Africa.
• More recent immigration from Asia and
especially Latin America has added to a cultural mix
in which immigrants and their descendants retain
distinctive cultural characteristics.
• Americans have traditionally been characterized by
a strong work ethic, competitiveness, and
individualists.
• "Americans emphasize on liberty, equality, private
property, democracy, rule of law, and a preference
for limited government.
 Political Factors
• The United States is a federal republic of 50 states.
• The US has an established structure of foreign
relations.
• It is a permanent member of the United Nations
Security Council and New York City is home to
the United Nations Headquarters.
• The United States has a special relations with
the United Kingdom and strong ties with Canada
and Australia, Japan, South Korea, and
several European Union countries.
• Taxes in the United States are levied at the federal,
state, and local government levels.
• These include taxes on income, payroll, property,
sales, imports, estates and gifts, as well as various
fees. Taxation in the United States is based on
citizenship, not residency.
• In 2010 taxes collected by federal, state and
municipal governments amounted to 24.8% of GDP.
• The country is one of the five recognized nuclear
weapons states and possesses the second
largest stockpile of nuclear weapons in the world.
More than 90% of world's 14,000 nuclear weapons
are owned by Russia and the United States.
 Technological Factors
• US has been a technological innovations since the late
19th century.
• Silicon Valley is the hub of IT giants like Adobe Systems,
Apple computers, IBM, Microsoft,etc.
• 83.8% of American households own atleast one
computer and 73.3% of them have access to high speed
internet service.
• Technological innovations within the private and
educational sector has been increasing with each sector
accounting for 70% and 14% respectively.
• The government’s R&D is focused on defense(58.3% of
its R&D budget).
• ICT will also remain a driving force of the US initiative.
Economy
• USA is one of the largest economy in the world , it
has a significant influence on the global market.
• The United States is the largest importer of goods
and second-largest exporter.
• In 2010, oil was the largest import commodity,
while transportation equipment was the country's
largest export.
• The 2008–2012 global recession significantly
affected the United States, with output still below
potential according to the Congressional Budget
Office. It brought high unemployment, along with
low consumer confidence, the continuing decline in
home values and increase in foreclosures and
 personal bankruptcies, an escalating federal debt
crisis, inflation, and rising petroleum and food
prices.
• The US market has a diverse environment with high
quality manpower to support business operations.