Project - Automobile Post Sell Services

INTRODUCTION
 Delhi has 27 lakh cars and 1400 cars are added every day
+ *

 Noida and Gurgaon also has large number of cars

 People in Noida and Gurgaon are majority of working professionals
who doesn’t have time and resource to get their cars
repaired/serviced
 People lack proper portal to search for workshops and price lists
 Online services are getting popular and car repair is one of them

+ Times of India, * NDTV

Problem
 Car service industry is highly unorganized
 Low trust in local repair workshops in terms of quality and pricing
 Cost for car repair and service is highly overpriced
 People find difficult to search and drive to workshops
 Working professionals don’t have time for car repair/services
Solution
 Making online platform for repair and services with multiple options
to choose from
 On demand services with highly trained and experience professionals
 Good customer support to build up trust
 Access to repair history for good decision making by car owners for
service needs
Value Proposition
 An easy system in place for customer to get car services/repaired
 Ease for working professionals and people residing in remotely
located apartments in NCR
 Online services with online payment options
 Unlike other offline workshop where customer needs to drive, wait in
queue for turn, collect and drive back to home
Business Model
 Provide most of services from our professionally trained mechanics
 Provide option to choose other workshops
 Take commission for each repair from workshops
 Provide pick up and drop car services to facilitate ease to customer
 Provide good support via app, website, and customer care
 In future
 Removing dependency on other workshops by creating own
 Making franchise model to expand the brand
 Making wholesale dealership for car components, tyres, batteries, accessories
etc.
Secrets
 Online
 Pick up and drop facility
 Access during working hours
 Best class services
 Replacement cars
Competition
 Maruti online service
 Bumper.com
 Cartisan
 Online
 Offline
 Current and anticipated competitors
 Competitors strengths and weeknesses
 Our competitive advantages
Challenges

 Tie up with local workshops for heavy jobs

 Legal and contract with local workshop and making sure of company rules; no
compromise policy
 Customer acquisition and retention
 Warranty on bills up to some period and kilometer runs
 Office setup – call support, development team, mechanics team
 Team background check
 Publicity and promotions
 Hiring and team building and employee retention
 Car pickup based on some secret code (no fraud)
 Punctuality of team, faith in customer, guarantee for customer satisfaction
Management Team
 Management Team
 Board of Directors
 Board of Advisors
 Major Investors
Financial Projections
 Cash flow projections
 Income projections
 Balance sheets
 Assumptions
Implementation Schedule
 1st month
 Survey in turn of data in respect of demand, availability of technology etc.
 Arrangement of marginal money
 2nd month
 Preparation of project document and registration and other clearance
 Make shift office
 Purchasing of machines & recruitment of staff
 Installation and purchase of materials
 3rd month
 Trial production
Technical Aspects

 Hands on experience
 Thorough knowledge of technical details
 Relevant work experience of team
 Marketing skills
 Effective PR and marketing skills
 Target potential customers and maintain customer base
 Technical skills
 Operating computerized machines and equipments
 Properly trained workforce
Main Services

 Maintenance services
 Gear oil / Engine Oil / Break Oil change, Oil Filter change, spark plugs / point repair, lubricant replenishment / replacement,
tuning, break shoe repairs, minor suspension repairs etc.
 Very little job turnaround time
 Majority repairs
 Engine overhaul / gear box repair and replacement / steering box repair and replacement / suspension replacement /
 Greater job turnaround time
 Wheel alignment and balancing
 Sublet services
 Air Conditioner Repair, Machine Shop Items, Radiator Repairs, Silencer Repairs, Shocker Repairs, Upholstery Items (seats, bumpers, plastic
repairs etc.)
 Accessories
 Insurance – policy and claim
 Car verification and inspection for old cars
Cost
One time expenses
Item Number Cost Total cost
Car and machinery 05 4 lac 20,00,000
Legal and License - 15 lac 15,00,000 [?]
Miscellaneous - 15 lac 15,00,000

Monthly expenses
Item Number Cost Total cost
Call center/customer care 02 10k 20,000
Supervisor 02 15k 30,000
Mechanics(5 semi, 5 high) 10 10k-18k 1,50,000
PR team 02 50k 50,000
Office 01 50k 50,000
CA & Lawyer 02
Personnel workforce
 Manager
 Supervisor
 Accountant
 Lawyer
 PR team, girls preferred
 Skilled workers (4 nos.)
 Semi-skilled workers (5 nos.)
 Helpers / Un-skilled workers (4 nos.)
 Call center executives (2 nos.)
Turnover
 1.5 Cr annually
The Team