Submitted by:Pardeep Singh

Roll No.: 1704760

 The spirit of the name Sonalika which literally means 'Sone ki
Lakeerein' or Lines of Gold has not only helped the country in
becoming self sufficient in food grains but also ensured that it
turns India into an exporter of food grains through the surplus in
domestic production.
 International Tractors Limited, manufacturer of Sonalika Farm
Equipment and Tractors under the brand name 'Sonalika' has
taken the same spirit forward not only in India but to over 70
countries across the world and has become a name to reckon
with.
Today, taking the voyage of success further, Sonalika Group sits on a
strong platform with a turnover of approx. 650 million USD. The annual
average growth of 30% is the testimony of our achievements and makes
us one of the fastest growing corporate in India. Moreover, Sonalika
Group is also one of the few debt free corporate of the world. Its
strength of 5000 people includes some of the renowned names in
industry.
 Vision

 To become the World's leading tractor manufacturing company

and a major player in automotive products and services.
 To provide value for money to the customers by producing High
Quality Innovative Products at competitive price.

Core Values

 Fast adaptability to change  Offer service with a smile to

 Innovative in fields and customers.
business  Provide enjoyable working
environments to employees
 Sonalika | Highlights
2010
 Sonalika Tractors are now EURO –III A Norms Compliant
 Started Export of Tractors to Argentina & Serbia
 Executed the export order to Cameroon worth 40 Million US$.

2009
 Grand Launch of tenchnical advanced worldtrac series of tractors. The series
comprises of tractors with advanced features.
 Developed in-house unique DIESEL SAVER UNIT FOR SONALIKA Tractors.
 Became only Company in India To Produce 90 Hp Tractors.

2008
 Launch of RX Series of Tractors. Aesthetically appealing designs and shape
accepted across the world.
 Export of Tractors Started to USA.
Continue
2007
 Joint Venture between International Tractors Ltd. and Magma Shrachi
Finance.

2006
 Successfully Developed Four Wheel Drive front axles and Transmission of
tractor for Yanmar.

2005
 Achieved turnover of USD 235 Million.
 Joint venture with Yanmar of Japan for manufacturing of Tractors in India.

2001
 Started in house manufacturing of engine for tractor application

2000
 Entered into Joint venture with Renault-France and Class-Germany. Which
helped the group to upgrade its technology and systems.
International Market
Sonalika tractors have presence in the following countries :
 Algeria  Croatia  Kuwait  Peru  Syria

 Angola  DR Congo  Kenya  Nigeria  Tanzania

 Argentina  Dubai  Lesotho  Qatar  Togo

 Armenia  Ecuador  Libya  Russia  Tunisia

 Australia  Egypt  Madagascar  Saudi Arabia  Turkey

 Bangladesh  Ethiopia  Malawi  Senegal  Uganda

 Benin  Gambia  Malaysia  Serbia  Uruguay

 Brazil  Ghana  Mali  Seychelles  USA

 Burkina Faso  Guatemala  Mauritius  Sierra Leona  Venezuela

 Burundi  Guyana  Morocco  Slovenia  Yemen

 Cameroon  Honduras  Mozambique  South-Africa  Zambia

 Canada  Iran  Namibia  Sri Lanka  Zimbabwe

 Chile  Iraq  Nepal  Sudan

 Colombia  Ivory Coast  Nicaragua  Suriname

 Costa Rica  Jordan  Niger  Swaziland

STRENGTH:-
• Human Resource
• Research & Development
• Physical Resources: - SAP, own
IT dept.
• Availability of finance
• Investors Relationship
OPPORTUNITIES:-
• Unexplored Markets for Exports
:-Mexican & Brazilian markets
•
WEAKNESS:-
• Import of tractor implements
• Lack of advertisement
regarding their products
•
THREATS:-
• Competitors
• High Maintenance cost
• Mainly used for agro-
purpose
Village Fact Sheet
 A fact sheet, factsheet or (in some industries) one-
sheet is a presentation of data in a format which
emphasizes key points concisely. The layout is simple
and often standardized, e.g. using a table, bullet points
and/or headings, and is usually on a single printed
page.

 Fact sheets often contain product information, technical

data, lists, statistics, answers to common questions
(e.g. FAQs), educational material, or how-to, "do-it-
yourself" advice. They are sometimes a summary of a
longer document.
 Village Fact Sheet
Name of Village: Taluka Category ** Class ***

Distance from
Pin code Progressive Farmer Fresh Buyer
Dlrship:-

Main Crops: - Wheat,Peddy.Sugarcane VPO Influential Farmer Sonalika Loyalist

Block (If
Main Festival : Holi Diwali Lohri Baisakhi Commercial user Exchange Prospect
applicable)

Irrigation Mode: Type of Soil: Mechanic Opinion Leader / Agent

Major
Major caste: Sonalika Tractor Owner Village Mukhiya / Panch etc
applications

Conditio
Old Old tr year Class of
n of old Expected Date
Father's Land Tractor of user /
Person's Name Contact No. Category ** tractor of new
Name Available Make & Manufactur Influencer
(good/ purchase
Model e / Prospect
avg/poor)
 Analysis

1. Tractor usage-purpose

agriculture
industrial purpose
loading and unloading

3% 14%

83%
friends and relatives company representatives dealers

23%

43%

34%
features low maintenance after sales services

fuel consumption 5
3%

10%

27%

43%
17%
extremely satsfied satisfied neutral

20%

47%

33%
very good good very good good fair
economical low
3%
10%

20% 33%

40%

37% 57%
 Valid Cumulative
Frequency Percent
Percent Percent

Yes 13 26.7 26.7 26.7

No 37 73.3 73.3 100

Total 50 100 100

 Valid Cumulative
Frequency Percent
Percent Percent

Yes 40 83.3 83.3 83.3

No 10 16.7 16.7 100

Total 50 100 100

mechnical service availability of spares
warrenty maintenance
re-sale value
7%

17%

20%
43%
13%
 Many consumers felt that the price of Sonalika tractors
in very high. Therefore they suggested for a reduction
in the price of Sonalika tractors.
 Sonalika Company should adopt latest technologies for
further improvement of the fuel efficiency of its
tractors.
 The users have complaint regarding after sale service
of the dealers has highly unsatisfactory, it is suggested
that the company should advice the dealers to render
better after sale service to its customers.
 It has been suggested that to create awareness &
popularize its tractors Sonalika Company should go for
frequent advertisements in magazines newspapers,
hoardings and T.V. advertisements
 Sonalika has various advantages over its
competitors such as low fuel consumption, high
speed, low maintenance cost, & easy availability
 As tractor is meant for pulling load, sonalika has all
these qualities to pull maximum load due to high
backup torque.
 People prefer Farmtrac and Ford tractors as per the
study and people like engine performance as the
main consideration of purchasing tractors.
 They basically affected by the displays in providing
information regarding new products so company
should create some awareness regarding this and
make some hoarding on roads to attract tractor
users with new features mention on it.