Decoding Murshidabad

Samvaad : MDI Murshidabad

23rd November 2019

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Humanize
The Tech

@drkushalsanghvi
The questions marketers need answers for ??

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What do I do with Are my current Is my advertising
all the data I get ? and prospective making an impact?
customers in the
know/ happy with
my service ?

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From User Engagement
to Sustenance

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Customer Information
and Classification

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It’s not just about basic information,
but beaming out through the details
at the right time

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Its about 1:1 across
your customer baskets

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How often do you watch your real consumers

• Watch

• Observe
• Again Watch
• Note down
• Again Watch

• Re-watch

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Geo-compliance across
your messaging and triggers

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Try at least 40 Languages

• English • Estonian • Japanese • Romanian

• Arabic • Filipino • Korean • Russian
• Bahasa Indonesian • Finnish • Latvian • Serbian
• Bulgarian • French • Lithuanian • Slovak
• Catalan • German • Malay • Slovenian
• Chinese • Greek • Norwegian • Spanish
• Croatian • Hebrew • Norwegian Bokmal • Swedish
• Czech • Hungarian • Persian • Thai
• Danish • Hindi • Polish • Turkish
• Dutch • Italian • Portuguese • Vietnamese

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Insights into where your ads run

• Ensure the message you

tailored for a specific market
actually got there

• Verify by country, state, or

designated market area (DMA)

• Coverage available across

formats, screens, and channels

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Score your brand
over your product

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SIMPLE MESSAGE
Is your best creative

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It’s just about your care

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Create Social Change

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Customers begin to empathize
with cause and concerns

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Bringing in
transparency to programmatic
• Apply media quality data before bids
are ever placed.

• Who is it really that you want to

engage with must be known.

• Immediate workability within your

demand and supply side platforms

• Focus on real-time reporting to

measure impact and adjust targeting
strategies as needed

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Real-time
data mapping
and churning

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Obsession with Real Time
Data and Analytics

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What’s your analysis of choice?

• Attribution
• Audience measurement
• Audience segmentation
• Audience engagement
• Audience happiness
• Audience excitement
• Audience delight
• Brand lift
• Sales lift

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Thank you!