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By 1989, the WWF debt-for-nature swap initiative had grown and the
organization was to able to negotiate a $2.1 million swap for Madagascar.
In 2004, a wildlife census in Africa showed that WWF efforts to save
rhinos were paying off with the population of black rhinos reaching 3,600
and white rhinos reaching 11,000.
WWF soon adopted a new and challenging 10-year goal to “measurably
conserve 15 to 20 of the world’s most important eco-regions and in so
doing, transform markets, policies, and institutions in order to reduce
threats to these places and the diversity of life on Earth.”
Vision
The code of ethics calls for the organization to remain global, independent,
multicultural, and nonparty political.
It also calls for objective examination of available information and a strong
focus on to concrete conservation solutions.
The code also highlight the strategy of partnerships and collaboration to
accomplish the mission as well as a focus on cost-effective operations.
Strategy
“Use our best science, policy influence, market based strategies, and
communications to quantify and enhance the value of wildlife.”
Influencing Policy
The WWF forms partnership as a key element of its strategy. For example,
Bank of America has offered a WWF Visa card since 2009 in support of
global conservation.
Through this program , Bank of America contributes to WWF for each
new qualifying account opened and activated.
WWF partnerships include Avon, CARE, and Coca-Cola.
Avon has partnered with WWF in two key areas.
First, Avon is a member of WWF’S Global Forests & Trade Network that
focuses on sustainable pulp and paper supply chain solutions. Second,
Avon has an internal customer-focused education campaign called Hell
Green Tomorrow to help curb deforestation through consumer awareness.
Partnership(Continued)
The WWF partnership with Coca-Cola was established in 2007 and was
recently renewed through 2020.
Both companies focus on efforts to improve and sustain fresh water
supplies globally and specifically address Coca-Cola’s value chain.
The value chain enhancements within Coca-Cola include climate
protection through reduced carbon content, improved social performance
through renewable packaging, sustainable sourcing of agricultural
resources and improved water efficiency.
Externally, the companies work to conserve important water sources in
Asia, Africa, and the Americas and specifically target key river basins and
catchments throughout the world.
Competitors
Founded in 1951 with the broad goal of working around the world to
protect ecologically important lands and water for both nature and people.
Its headquartered in Arlington, Virginia.
The organization currently has more than 1 million members and since it
has protected more than 119 million acres of land and thousands of miles
of rivers across the globe.
It has a global impact with projects in all 50 states in the US and more than
35 countries.
The mission statement of the organization is similar to the WWF in that it
focuses on achieving conservancy through collaborative partnership.
The organizations total revenue in 2013 was $859 million with a total
expense of $752 million made up of $542 million in program expenses,
$122 million in administrative expenses and $87.88 million in fundraising
expenses.
The Nature Conservancy(Continued)
Using the evaluative method from Charity Navigator, only 63% of revenue
went to program expenses.
Administration made up 16% of total expense with another 11.7% of total
expense allocating to fundraising.
In the area of fundraising efficiency, the organization spent $0.10 for each
dollar raised, which was right on target.
The organization also operates more than 100 marine conservation projects
globally.
Totaled assets as $6.18 billion in 2014.
It is the largest environmental nonprofit by assets and by revenue in the
Americas.
Its research shows that currently half of the world’s major rivers are
seriously polluted or depleted and that within 10 years, most people on the
planet will face water shortages.
National Oceanic and Atmospheric (NOAA) report has cited that 2014 was
the hottest year on record since 1880, tied with 1998 and 2010.
Conservation International
Founded in 1987 with the broad goal of protecting nature for the benefit of
everyone on our planet.
Its headquartered in Arlington, Virginia.
The organization currently has 900 members and is working in over 30
countries.
Its work is focused in three areas, including protecting our natural wealth,
fostering effective governance and promoting sustainable production.
Its vision and mission statements are:
“We imagine a healthy, prosperous world in which societies are forever
committed to caring for and valuing nature, for the long-term benefit of
people and all life on Earth.”
Mission statement
“Building upon a strong foundation of science, partnership and field
demonstration, CI empowers societies to responsibly and sustainably care for
nature, our global biodiversity, for the well-being of humanity.”
Conservation International(Continued)