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@ Nestlé India Ltd. (NIL), the Indian subsidiary of the global
FMCG major, Nestlé SA, introduced the Maggi brand in
India in 1982.
@ Weaknes
- Product dependent on single flavour
- Not so much presence in rural market
%&pÔ
@ Opportunity
@ Increasing number of working youth
@ Product has been acceptable in youth category
@ Shift to rural market
@ Threat
@ Price war with competitors
@ Strong presence of regional competitors
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@
#% $ No potential
threat of new entrants for
maggi noodles
@ ½
$ Distributors,
@ Raw materials suppliers
@ 2
: Top
Ramen
@ Ô
$ Customer¶s mind
set, Brand Image
@ ½
$ Chowmeen,
Fast food, Past
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