HOTEL

JAISALKOT
UNDER GUIDANCE OF
Dr. Chandan Medatwal
Success Story
Submitted By:
Devika Singh
Shalabh Sharma
OBJECTIVE

This case study is an attempt to bring forth and analyze the success story of
Hotel Jaisalkot.
About JAISALKOT !
◦ Jaisalkot is a hotel in Jaisalmer away from
the hustle bustle of the city. Jaisalkot
comprises of 25 acres of land and is
enclosed within a strong and majestic
fort. The ambiance is that of a lost world
of royalty – quiet and elegant.
◦ Jaisalkot offers its customers, what no
other property can – a chance to go back
in time. Jaisalkot is one among the best
hotels in Jaisalmer.

Chairman And Managing
Director
Arvind Singh Chauhan is the main
promoter of this venture is Shri Arvind
Singh Chauhan “ Chairman & Director”
who has more than 25 years of
experience in real estate sector.
KEY Personalities
Corporate Director: Revenue , Director : Operations And
Sales and Marketing Quality Support
Ankush Sharma has taken over as a Manvendra Singh Chauhan He
Corporate Director- Revenue, Sales & holds a degree in Hospitality &
Marketing of Jaisalkot Jaisalmer. Mr. Tourism
Sharma brings with him 19 years of from the prestigious Queens
expertise in Hospitality industry. Margaret University, United
Kingdom. He has done the interiors
of the hotel and is also involved in
managing operations of the hotel.
CASE ANALYSIS AND DISCUSSION

METHODOLOGY :
Interview conducted with Hotel Owner and Director of Revenue Sales and Marketing.
Following are the points and interpretations noted from the interviews:

 Hotel Mantra: Working together in teams to achieve more.

 Hotel Vision:

◦ Exceeding Guest Expectations.

◦ Cater to needs and personal preferences of customers, paying attention to detail, warmth and concern.

◦ The Organization is conscious of its role in the community, supporting social needs and ensuring employment from within the local
community.

◦ We believe that it is essential to be a good corporate citizen. Along with being sensitive to the environment, promote reuse, reduce
and recycling, we will serve the community that sustains us.

 Jaisalkot is a newly constructed hotel which came into existence in 2015.

 Implementation of GST has added value to the revenue and enabled transparency in the transactions of the hotel which is beneficial
to both the customers and the hotel.
Struggling scene in hospitality industry in India due to non-hoteliers making hotels and making things
difficult for others.

Huge gap in demand and supply as there is tremendous growth in supply but the demand still moving at a
slow pace.

The Director left his job in ITC to join Hotel Jaisalkot because he believes It’s all about how you take new
responsibilities and challenge. Job guidelines were fixed in ITC but working culture in hotel Jaisalkot is much
more open and proactive. One have options in terms of exploring the things and scope of work is much
broader and full of responsibilities. This leads to a better growth of an employee in the industry.

There are many eco-friendly measures taken by the hotel like rain water harvesting, plantation and other
water saving practices.
Hotel Jaisalkot is very active in charity work which shows they want to give back to the society.
Associated with SOS Jaipur which is a NGO working for development of orphans, women and
vulnerable families.

Jaisalkot carries out various activities for improving Employee morale like Team building exercises.

Future plans of hotel - extention of rooms and ballroom

Current challenges:

Limited business due to less demands.

Hotel prices need to be regulated due to less demands and competition.
Emerging competition.
Employee Retention
Limited resources
 PEOPLE

FUNDAMENTALS

PROFIT SERVICE

A combination that makes Jaisalkot a great place to work.

STRENGTH WEAKNESS
Staff Shortage of critical staff
Customers Lack of Resources
Value and Quality High prices
Location Reach

SWOT

OPPORTUNITY THREAT
Likely entry of new Competitors
Experience in a different environment
Low retention rate of employees
Innovation and technological developments
Less Demand More Supply
INTERPRETATIONS
 We see Jaisalkot as an organization that aims at leadership in the hospitality industry.

 They demonstrate care for their customers by providing quality service and value for money.

 Jaisalkot is a organization where decision-making is empowered to each employee at each level.

 They view change as an opportunity to better serve their clients and guests by embracing changing economic influences and technological
advancements.

 They have multi-skilled workforce that consists of team players with pride of ownership in every activity of every day.

 We see an organization where people are nurtured through continuous learning and skill development.

 We see an organization that is conscious of its role in the community, supporting social needs and ensuring employment from within local
communities.
CUSTOMER REVIEWS:
HIGHLIGHTS/ACHIEVEMENTS OF
JAISALKOT
◦ Jaisalkot was part of The calling- Episode -5 of the show which aired on TLC channel and Rise by TLC
Youtube channel.
◦ Promo part Shooted at Hotel Jaisalkot for Serial Manmohini on Zee TV
◦ First 15 Episode of this series has been shoot at Hotel jaisalkot for Ek Rishta Saajhedari Ka in August 2016
◦ Baadshaho, a 2017 Indian Period action Thriller film was shooted outside hotel Jaisalkot
◦ On August 18 and 19, the dunes of Jaisalmer, Rajasthan, played host to the third season of the India Baja –
the Indian edition of the internationally coveted ‘Road to Dakar’ Challenge. Jaisalmer was proud to be
hospitality partner of India Baja 2018.
 FEEDBACK FROM THE HOTEL

REFERENCES
The information on this presentation is collected from the following sources:
www.jaisalkot.com
www.tripadvisor.com
THANK YOU