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Millennial Travel Trend

November 2019
PRIVATE AND CONFIDENTIAL

Millennials Traveling Statistics

60%
ranked authentic culture
89%
plan travel activities based on
40%
Consumers under 30 prioritized how
as the most vital part of the content posted by their instagrammable the destination in
travel experience peers online. driving purchase decisions

Average #information sources used to Plan Trip Millennials’ Preference for Experiential Purchase

10.5 Food or drink experiences 37%


9.3
events or festivals 27%

extreme sports 16%

guided tours 12%


4
3 accommodation upgrade 10%

extra leg room on plane 6%

first or business class air fare 4%


2002 2007 2012 2017

New media and booking platforms will be crucial Adding unique, one-of-a-kind experiential elements to
travel planning resources for the next generation of the basic travel journey might be more productive than
youth travellers trying to develop premium travel products aimed at
millennials.

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Source: hiinc.com, wysetc.org
PRIVATE AND CONFIDENTIAL

Millennials Traveling Behavior

How do millennials travel?

Senior Millennial Junior Millennial

28-35 years old


VS 20-27 years old

Planning Destination Planning Destination


More prepared Prefer nearby or Sudden New, popular,
overall including family-friendly travelling, limited and challenging
time, cost, ticket, destinations preparation esp. destinations
etc. during down time
Partner Consideration Partner Consideration
Overall prefer to Cost, family, Solo or with Down time,
travel with family time friends and moments,
(weekend/weekd colleagues occasions, etc.
ay)

3
Source: IDN Research Institute
PRIVATE AND CONFIDENTIAL

Flight Heatmap – Tiket.com

Will consist of
Flight bookings to
destinations
across the world
at Tiket platform
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PRIVATE AND CONFIDENTIAL

How About Indonesia?

Flight – Favorite Destination Hotel – Favorite Destination Train – Favorite Destination

Bali Bali
Bali

Sulawesi Sulawesi Sulawesi

Jakarta Jakarta Jakarta

Medan Medan Medan

0 20 40 60 80 100 120 0 20 40 60 80 100 120 0 20 40 60 80 100 120

Implication 1 Implication 2 Implication 3


Popular
Destinations in
Indonesia based
on booking
evidence and
5
implied meanings
PRIVATE AND CONFIDENTIAL

The Role of Government in Tourism


Government Infrastructure Spending Travel & Tourism Competitiveness Index - Indonesia

419.2 4.4 0
410.7 415
4.3
388.3 4.3 10
4.2
4.2 20

4.1 30
4 40
42
4 40
269.1
256.1 50
3.9 50

3.8 60
2015 2017 2019
2015 2016 2017 2018 2019 2020
Score Rank

Investment in 5 Super-Priority “Bali Baru” Indonesia Infrastructure Index

2017 2019
Infrastructure Pillar Score Rank Score Rank
Danau Toba Borobudur Mandalika
Air Transport Infrastructure 3.8 36 3.9 38
Ground & Port Infrastructure 3.2 69 3.3 66
Tourist Service Infrastructure 3.1 96 3.1 98

Belitung Bunaken

Increased government spending from 1.7 trillion IDR in 2019 Indonesia’s government spending in infrastructure sector
to 7.1 trillion IDR in 2020 resulted in improved tourism competitiveness evidenced
Indonesia is set to host the first Moto GP in 2021 in Mandalika by the increase in infrastructure index score
with total investment of ~1 bio USD
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Source: Travel & Tourism Competitiveness Index Report – World Economic Forum
PRIVATE AND CONFIDENTIAL

What’s next?
SEA Online Travel Economy (GMV $B) Online Travel Booking as% of Total Travel Bookings
15%

43%
78
59%
15% 66%

36

34.4
57%
19.4 12.9
40 41%
6.6 34%
20.8
12.5

2015 2019 2025 2015 2018 2025


Online Flights Online Hotels Online Vacation Rental Online Offline
CAGR

4 Future OTA Trends

Diversification Innovation Culture Economic Impact


Spurs Knowledge Economy Promotes cross-cultural Tourism creates 1 in 11 jobs
Tool for Sustainable Tourism
understanding and values
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Source: Google-Temasek-Bain Research