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Travel Trend

Shifting Gears to Embrace Change


PRIVATE AND CONFIDENTIAL

Latest Traveling Statistics

Increasing Peers’ Influence More Than Just a Vacation Virtual Likes Matter

89% 60% 40%


plan travel activities based on Millennials ranked authentic Consumers under 30 prioritized how
content posted by their culture as the most vital part instagrammable the destination in
peers online. of the travel experience driving purchase decisions

Average #Information Sources Used to Plan Trip Consumers’ Preference for Experiential Purchase

10.5 Food Or Drink Experiences 37%


9.3
Events Or Festivals 27%

Extreme Sports 16%

Guided Tours 12%


4
3 Accommodation Upgrade 10%

Extra Leg Room On Plane 6%

First Or Business Class Air Fare 4%


2002 2007 2012 2017

New media and booking platforms will be crucial Adding unique, one-of-a-kind experiential elements to
travel planning resources for the next generation of the basic travel journey might be more productive than
youth travellers trying to develop premium travel products aimed at
millennials.
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Source: hiinc.com, wysetc.org
PRIVATE AND CONFIDENTIAL

Millennials Traveling Behaviour

Millennials Way of Travel (Senior vs Junior) Average Lead Time in Days (Payment vs Flight Date)
20 Anomaly
from OTW
promo in
Mar 2019
17
16
15 15
14 14 14
13 13
12 13 13
12 12 12
11 11
10 10 10

Senior Millennial Junior Millennial Decreasing lead time in Tiket Platform supports the notion
that customers are shifting towards last-minute purchase
28-35 years old 20-27 years old Increase in Flight Traffic to Non-top-5 Cities
Planning Destination Planning Destination
More prepared Prefer nearby or Sudden New, popular, 37% 40% 43%
overall including family-friendly travelling, limited and challenging
time, cost, ticket, destinations preparation esp. destinations
etc. during down time
Partner Consideration Partner Consideration 63% 60% 57%
Overall prefer to Cost, family, Solo or with Down time,
travel with family time friends and moments,
(weekend/weekd colleagues occasions, etc. 2017 2018 2019
ay)
Top 5 Cities Non top 5 cities
Customers are now travelling more to new destinations

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Source: IDN Research Institute, Tiket Analysis
PRIVATE AND CONFIDENTIAL

The Role of Government in Boosting Tourism


Government Infrastructure Spending Travel & Tourism Competitiveness Index - Indonesia

419.2 4.4 0
410.7 415
4.3
388.3 4.3 10
4.2
4.2 20

4.1 30
4 40
42
4 40
269.1
256.1 50
3.9 50

3.8 60
2015 2017 2019
2015 2016 2017 2018 2019 2020
Score Global Rank

Investment in 5 Super-Priority “Bali Baru” Indonesia Infrastructure Index

2017 2019
Infrastructure Pillar Score Rank Score Rank
Danau Toba Borobudur Mandalika
Air Transport Infrastructure 3.8 36 3.9 38
Ground & Port Infrastructure 3.2 69 3.3 66
Tourist Service Infrastructure 3.1 96 3.1 98

Belitung Bunaken

Increased government spending from 1.7 trillion IDR in 2019 Indonesia’s government spending in infrastructure sector
to 7.1 trillion IDR in 2020 resulted in improved tourism competitiveness evidenced
Indonesia is set to host the first Moto GP in 2021 in Mandalika by the increase in infrastructure index score
with total investment of ~1 bio USD
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Source: Travel & Tourism Competitiveness Index Report – World Economic Forum
PRIVATE AND CONFIDENTIAL

What’s Next For The Industry?


SEA Online Travel Economy (GMV $B) Online Travel Booking as% of Total Travel Bookings
15%

43%
78
59%
15% 66%

36

34.4
57%
19.4 12.9
40 41%
6.6 34%
20.8
12.5

2015 2019 2025 2015 2018 2025


Online Flights Online Hotels Online Vacation Rental Online Offline
CAGR

4 Future OTA Trends

Diversification Innovation Culture Economic Impact


Spurs Knowledge Economy Promotes cross-cultural Tourism creates 1 in 11 jobs
Tool for Sustainable Tourism
understanding and values
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Source: Google-Temasek-Bain Research