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Travel Trend

Shifting Gears to Embrace Change


PRIVATE AND CONFIDENTIAL

Millennial Traveller in a Nutshell

Love to Share Fast Decision Making Virtual Likes Matter

95% 60% 40%


Shared traveling experience Booked the ticket immediately Consumers under 30 prioritized how
after returning home within 1-2 days after the first instagrammable the destination in
search driving purchase decisions

Traveling Purpose Shifts by Generations Not Entirely Driven by Promotions

78%
Baby Boomers 4% 12% 76% 8%
63%
57%

Generation X 7% 23% 62% 8%

Millennials 12% 31% 52% 5%

Train Accommodation Flight

Social Media response is more important Equal Importance %booked without promo
Authentic experience is more important Neither are important

2
Source: visitsingapore.com, Forbes, Kantar, Expedia
PRIVATE AND CONFIDENTIAL

Millennial Travel Behaviour Comparison


Behavior Indonesia Singapore India China
4 4
Frequency
2 2
Trips per
year
Travel
Habits Length of
5
stay 4 4 4
(nights per
trip)

3505
2823
Per trip
spend 1389
1040
Budget USD
and
Spending Yearly
14020

spend 5555 5647


(USD) 2080

• Demonstrate brand • Little or no brand loyalty • Opt for hotel chains or • Brand conscious
Association loyalty • Decision is usually brands with presence in • Ctrip.com is the
Brands to Brands • Less concerned swayed by deals or India -familiarity most trusted brand
with hotel brands promotions of OTA

• Value convenience • Invest a lot of time in • Hesitant to plan on their Thorough comparison
Research
Sources of • Highly reliant on itineraries own via multiple sources
and Information Word of mouth • Savvy use of multiple • Travel Agents are often
Planning sources utilized

Indonesia Millennial Travel activities are still lower compared to its peers, stating the future potential

3
Source: visitsingapore.com
PRIVATE AND CONFIDENTIAL

How about Indonesia?

Millennials Way of Travel (Senior vs Junior) Average Lead Time in Days (Payment vs Flight Date)
Anomaly
from OTW
promo in
Mar 2019

Senior Millennial Junior Millennial Decreasing lead time in Tiket Platform supports the notion
that customers are shifting towards last-minute purchase
28-35 years old 20-27 years old Increase in Flight Traffic to Non-top-5 Cities
Planning Destination Planning Destination
More prepared Prefer nearby or Sudden New, popular, 37% 40% 43%
overall including family-friendly travelling, limited and challenging
time, cost, ticket, destinations preparation esp. destinations
etc. during down time
Partner Consideration Partner Consideration 63% 60% 57%
Overall prefer to Cost, family, Solo or with Down time,
travel with family time friends and moments,
(weekend/weekd colleagues occasions, etc. 2017 2018 2019
ay)
Top 5 Cities Non top 5 cities
Customers are now travelling more to new destinations

4
Source: IDN Research Institute, Tiket Analysis
PRIVATE AND CONFIDENTIAL

Fastest Growing Destinations

Derawan Island Danau Labuan Cermin Pasar Terapung Banjarmasin Taman Laut Bunaken Wakatobi Tana Toraja

Kalimantan Sulawesi

Nusa Tenggara Timur (NTT)

Komodo Island Flores Island Kelimutu Lake


5
Source:Tiket Analysis
PRIVATE AND CONFIDENTIAL

The Role of Government in Boosting Tourism


Government Infrastructure Spending Travel & Tourism Competitiveness Index - Indonesia

419.2 4.4 0
410.7 415
4.3
388.3 4.3 10
4.2
4.2 20

4.1 30
4 40
42
4 40
269.1
256.1 50
3.9 50

3.8 60
2015 2017 2019
2015 2016 2017 2018 2019 2020
Score Global Rank

Investment in 5 Super-Priority “Bali Baru” Indonesia Infrastructure Index

2017 2019
Infrastructure Pillar Score Rank Score Rank
Danau Toba Borobudur Mandalika
Air Transport Infrastructure 3.8 36 3.9 38
Ground & Port Infrastructure 3.2 69 3.3 66
Tourist Service Infrastructure 3.1 96 3.1 98

Belitung Bunaken

Increased government spending from 1.7 trillion IDR in 2019 Indonesia’s government spending in infrastructure sector
to 7.1 trillion IDR in 2020 resulted in improved tourism competitiveness evidenced
Indonesia is set to host the first Moto GP in 2021 in Mandalika by the increase in infrastructure index score
with total investment of ~1 bio USD
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Source: Travel & Tourism Competitiveness Index Report – World Economic Forum
PRIVATE AND CONFIDENTIAL

What’s Next For The Industry?


SEA Online Travel Economy (GMV $B) Online Travel Booking as% of Total Travel Bookings
15%

43%
78
59%
15% 66%

36

34.4
57%
19.4 12.9
40 41%
6.6 34%
20.8
12.5

2015 2019 2025 2015 2018 2025


Online Flights Online Hotels Online Vacation Rental Online Offline
CAGR

7
Source: Google-Temasek-Bain Research