Lenskart was founded by Peyush bansal in 2010.

Lenskart is an online shopping portal

for eyewear and it is India’s leading shopping portal online.

Lenskart made its presence allover India and by reaching out many cities with in very
short span with effective marketing strategies.

It is easy to shop online through lenskart and order different products such as
eyeglasses, contact lenses, sunglasses for both men and women

Lenskart displays latest trendy products at amazing prices and it gives great discount on
daily basis for the customers.

Customers can login to the lenskart website online by tying www.lenskart.com and they
can have a great shopping experience online.
Easy mode of purchase and payment options are available online on lenskart online
shopping website.

Lenskart offers many designer and fancy frames , sunglasses or contact lenses. It Has
huge collection of eyewear. Lenskart delivers the products with in the promised time.

Lenskart won’t compromise on quality of the products and offers stylish products at
convenient prices for customers. Customers can choose different designs and trendy
accessories online.

Social Media Strategy:

Lenskart offers discount for every new customer who visits their website.
Lenskart has it’s presence on various social media platforms such as Facebook , twitter
and YouTube , Pinterest etc.
Lenskart on twitter: Regular tweets about latest trends and promotional offers attracts
customers and this has increased the number of followers online.

Focused more on redesigning the digital marketing campaign. Through inbound

marketing lenskart created awareness about their products and promotions.
Effective digital marketing campaigns have made increase in sales of products online with
in few hours.

Posts on Facebook and lenskart also hosted a game based campaign on facebook which
attracted many customers.

Hashtag campaign on twitter , based on peoples interest. One can click on the hashtag to
see who all are tweeting with similar kind of interests.

Successfully implemented Email marketing campaign.

Interesting ads were made and posted on YouTube and facebook , by this created a buzz
around social media platform to make people engage themselves and to make them as
their customers.

Customers have unique opportunity to make their choices online while buying products
from their website.
SEO(Search Engine Optimization)
SEO plays a very important role in digital marketing and the Process of optimizing the
website for top organic listings.

With the help of SEO keywords one can easily guided to your website and locate your
online presence.

Top Keywords from search engines for lenskart are:

1.Buy Contact lenses

2.Lenskart
3.Lenskart offer
4.Lenskart coupons

Growth Hacking tools which were implemented by lenskart are :

Hello Bar is one of the effective growth hacking tools which is practiced by lenskart , it
displays notifications and offers after logging into the website.
Lenskart even pops up windows that is mentioned about highlights and deals of the day.
Lenskart has launched many Email campaigns via online and various ads are shown on
television , magazines , YouTube etc.

By effective and strong marketing ideas online , it had increased its customer base and also
increased the sales online.

Lenskart had launched many videos to educate customers and to connect with them.
It offers several free incentives for the customers online and by building trust among
customers through its better quality of products online.

Providing frames for free trail and customer have a choice of selecting frames online.

Promoting products as a cool fashion accessories and focusing on new trends online.