Prepared By- Bodhi Chitta

Under guidance of- Dr. KK. Mishra Sir

 Telecom giant Bharti Airtel is the flagship company of Bharti
Enterprises. The Bharti Group, has a diverse business portfolio and has
created global brands in the telecommunication sector. Bharti has recently
forayed into retail business as Bharti Retail Pvt. Ltd. under a MoU with Wal-Mart
for the cash & carry business. It has successfully launched an international
venture with EL Rothschild Group to export fresh agri products exclusively to
markets in Europe and USA and has launched Bharti AXA Life Insurance
Company Ltd under a joint venture with AXA, world leader in financial
protection and wealth management.
Airtel comes to you from Bharti Airtel Limited, India’s largest
integrated and the first private telecom services provider with a footprint in all
the 23 telecom circles.
AIRTEL BRAND

Airtel was born free, a force unleashed into the market with a
relentless and unwavering determination to succeed. A spirit charged with
energy, creativity and a team driven “to seize the day” with an ambition
to become the most globally admired telecom service. Airtel, in just ten
years of operations, rose to the pinnacle of achievement.
As India's leading telecommunications company Airtel brand has
played the role as a major catalyst in India's reforms, contributing to its
economic resurgence.
Today we touch peoples’ lives with our Mobile services, Telemedia
services, to connecting India's leading 1000+ corporate. We also connect
Indians living in USA, UK and Canada with our call home service.

VISION & PROMISES

By 2012 Airtel will be the most admired brand in India:

Loved by more customers
Targeted by top talent
Benchmarked by more businesses
“We at Airtel always think in fresh and innovative ways about the
needs of our customers and how we want them to feel. We deliver what
we promise and go out of our way to delight the customer with a little bit
more”

“DNA is a molecule that carries the genetic instructions used in the
growth, development, functioning and reproduction of all known living
organisms and many viruses“, (Wikipedia). A cultural DNA is a collection
of genetic instructions used in the growth, development, functioning and
reproduction of any culture. Whenever a group of people are together
they form a culture. The group establishes some unwritten rules called
norms and the members start to develop a common set of values that
over time defines how things are done in that particular group.

 A major part of assessing the underlying components of culture is

called cultural due diligence and the product of a cultural due diligence
process is the cultural DNA. Over the past 12 years Gugin has developed
a cultural due diligence process that produces a cultural DNA with 16
different components – 16 different tangible elements in the cultural DNA,
that combined describes the intangible, fluffy culture of an organisation.
WHAT IS CURRENTLY WHAT IT SHOULD BE

 Asking to the  The employees will give

employees working
within the organization
to read the
questionnaire and
based on the set of
questions, give scores
to what they feel the
current situation is
within the
organization.
scores to what they feel
the situation should be in
the future based on their
own experience and
opinion.
The present and current
situation can get identical
scores depending what
the employee feels.
 The questionnaire consists of 16
questions.
 Each question has two situations,
current and future.
 The questionnaire was taken to the
employees working in organization as
part of the Airtel Culture survey carried
out by the Airtel HR team under the
supervision of Vishal sir.
 The employees were briefly explained
the purpose of the survey and they gave
scores to the set of questions based on
their own experience.
 The main goal is to collect the data from the
questionnaire and analyze it to calculate the
deviation in the present and the future
situations.
 This would help the HR team to understand
where more effort and attention needs to be
devoured to maximize the efficiency at wok
place which would benefit both the
employee, so he’s satisfied and in turn the
organization gets benefitted my maximizing
the sales and increasing the revenue.
Result of Survey
It was found that the
employees voted ‘REACTION
TO CHANGE’ with the
highest standard deviation.
This means that people in
organisation are satisfied with
the work environment and
don’t want the present
conditions to change that
much in the future.

‘WORK ENVIRONMENT’
was voted having the least
standard deviation. Which
means the employees feel that
at AIRTEL, the work
environment is favorable and
employees get freedom to
work as per their will and
comfort level..
 The research was conducted by taking the
questionnaire to the employees and taking their
opinions and then the data was used in Excel
and statistical tools were applied to calculate the
deviation in present and future situations.

I first found the average of each situation based

on 100 respondents and then used ‘STANDARD
DEVIATION’ to find out the deviation in the
present and the future situation.
R79 5 5 5 5 5 5 5 5 5 5 5
R80 1 5 5 5 5 5 5 5 5 5 5
R81 4 4 4 4 4 4 5 5 4 4 4
R82 5 5 5 5 5 5 5 5 5 5 5
R83 4 4 5 5 5 5 4 3 3 4 3
R84 2 2 2 2 5 5 5 5 5 5 5
R85 2 2 2 2 2 2 4 4 4 4 5
R86 2 4 2 4 1 5 1 3 3 1 3
R87 1 5 1 5 1 5 1 5 1 5 5
R88 5 5 5 5 5 5 5 5 5 5 5
R89 5 5 5 5 5 5 5 5 5 5 5
R90 5 5 5 5 5 5 5 5 5 5 5
R91 1 5 1 3 3 3 1 5 5 5 1
R92 5 5 5 5 3 3 3 3 5 5 3
R93 1 5 5 3 5 1 3 4 3 4 3
R94 3 5 5 5 3 5 5 5 5 5 5
R95 5 5 5 5 4 4 5 5 4 4 5
R96 1 2 2 2 2 2 2 4 5 5 2
R97 5 5 5 5 5 5 5 5 3 1 1
SUM 342 413 389 439 332 428 376 444 390 433 367
Average 6.107143 7.375 6.946429 7.839286 5.928571 7.642857 6.714286 7.928571 6.964286 7.732143 6.553571
Roundup Average6.11 7.38 6.95 7.84 5.93 7.65 6.72 7.93 6.97 7.74 6.56
Standard Deviation
0.898026 0.629325 1.216224 0.855599 0.544472 0.869741
Roundup S.D 0.899 0.63 1.217 0.856 0.545 0.87
*Deviation is 1.217 in ‘Reaction to change’. This study reflects that employees are
not open to change with environment of the organization, it should be kept in
mind by the organization that it should make change on consent by both the side.

* Deviation is 0.913 in ‘Conflict Resolution’.The employees want better conflict

resolution techniques to be adapted by the organization.
*Communication was found to have a deviation of 0.899 ranking third in the list.
This means there is a gap in communication ,where the communication are not
cascaded properly or it come from improper channel, there is a lot that the top
management or the superior have to work to improve its communication channel
or the method.
*Result Orientation ranks in at number 4 with a deviation of 0.891 meaning the
deadline is met at all cost, and the employees want some leniency, in achieving the
result.
*Outcome Orientation ranks at number 5, which means decisions are made taking
the long term implications into consideration, employees also want the
organization to consider short term implications that’s why the deviation was
found to be higher.
*At rank 6, Business Partner Responsiveness clocks in with a deviation of
0.87 meaning the company spends lot of time in understanding and
anticipating the needs of the business partners, employees want this to be
reduced and want the organization to look after needs of customers and
employees too.

*Rank 7, comes Risk Taking with deviation 0.856 meaning the

organization wants employees to take reasonable risks while they want
to play it safe.

*At rank 8, is creativity with deviation 0.835, meaning the employees are
having a lack of creativity which shows low or absence innovative work.
There should be training session regarding Lateral thinking once in
quarter as to give a presence of creative mind.

*At rank 9 is Achievement Orientation with deviation 0.835. Employees

want encouragement to achieve the desired goals.
 The industrial training that I had already gone through at Bharti
Airtel was very interesting and instructive. It gave me lots of
benefit and positive changes that enable me to enter the working
environment. Through this training I was able to gain new
insights and more comprehensive understanding about the real
industry working condition and practice. The days of my training
has provided me the opportunities to develop and improve my
soft and functional skills. All of this valuable experience
knowledge that I have gained were not only acquired through the
direct involvement in task given but also through other aspect of
the training such as work observation, interaction in various
markets.
 From what I have undergone, I am hundred percent agree that I
have achieve my primary objective. It is the platform to prepare
for the students to face to real working life. As a result of the
program, I am more confident to enter the working world and
build my future career