Publics

 It include all those groups which have an actual or potential interest company this publics can have ve and –ve
impact on a business firm

 Media relations is a crucial part of a company's reputation. The organization's communication via different platforms
reinforce the relationship with the media . Audi used to have a role in the public media through the spread of social
media such as Facebook and Twitter as well as newspapers and television

 Financial Publics: These are the people that affect a company’s funding. Banks, investors, brokerage firms, stock
holders etc. This type of publics affect a company’s ability to take loans, favourable payment terms etc. They also
determine how the customers or other publics perceive a business .

 Government publics: The Government rules and regulations need to be followed while operating a business. Any
change in the rules should be noted and corresponding alterations should be done in the business procedures. A
business should always be updated about the Government policies and may consult a Government official or
advocates etc. for doing so.

 Citizen-action publics: These are the voluntarily or involuntarily formed public groups for the benefit of the general
consumer. These include consumer groups, environmental groups and minority groups etc. A company’s PR
department needs to be updated about what these groups have to say regarding the company. The general public
that might affect the business should be known and efforts should be taken to keep friendly relationships with them.

 Local publics: These include the neighbourhood citizens, general local bodies etc. A community relations officer
needs to be appointed to solve the issues of the local public.
 Publics
 General publics: General public includes the general customers. The customers brand perception is very
important for the company’s success. Various advertising campaigns might be undertaken to build a
healthy image. General public’s perceptions can be judged through their feedback on social media.

 Internal publics: A company’s employees, managers, distributors, suppliers, volunteers, stakeholders,

Board of Directors etc. are very important assets of a company. If the internal public is happy and content,
then only they will try to increase the goodwill of the company, in the outside world. Newsletters, memos,
company meetings etc. can be used to educate and motivate the employees. They can also be used to
inform the employees about the new advancements in the company.