THE CONTEMPORARY WORLD

LEARNING ACTIVITY:
GLOBAL ECONOMIC INSTITUTIONS

(BURGER KING)
 Origins & History
 Burger King was founded in 1953 by Keith Kramer
and Matthew Burns as “Insta-Burger King”
 David Edgerton and James McLamore purchased
the company in 1954 and renamed it “Burger King”
Second largest fast food hamburger chain in the
world
The First Burger King in Miami
David Edgerton James Mclamore
Evolution of the Company Logo

Original Burger King text logo from 1953

Original "bun halves" logo

(1969-1994)

Current “blue
crescent” logo
(1999- present)
Vintage Burger King “sitting
king” logo (1957-1969) Revised "bun halves" logo
(May 1, 1994 - June 30, 1999)
 International Connection
 In 2018, globally famous quick service restaurant chain
Burger King operated and franchised a total of 17,796
restaurants worldwide.
Burger King’s International Connection
 Major Country
• Today, there are more than 13,000 Burger King
restaurants in 91 countries and territories worldwide.
According to the data company ScrapeHero, as of July
29, 2019, there were 7,237 Burger Kings across the
United States. Florida came out ahead of all other
states, with a total of 571 Burger Kings. Fittingly, it’s
actually where the first-ever Burger King location was.
 Major Country
• The key people behind its success are Alexandre
Behring, Daniel S. Schwartz, José E. Cil and Joshua
Kobza.
 How does this institution influence
global economic activity?
• For the past several decades, barriers to international
trade have been falling, granting businesses access to
new foreign markets. Industries have taken advantage of
these new opportunities globalization has directly
impacted Burger King in the way it structured its
business model through franchising.Burger King took
advantage of the relative free flow of resources under
globalization to expand globally.
 How does this institution influence
global economic activity?
• 88% of Burger King’s restaurants worldwide are
franchised in fiscal 2009, contributing to $412.5 millions
of total revenue globally
• with globalization, competition is globalized and
relentless.
 How does this institution influence
global economic activity?
• Burger King differentiates itself from other fast food
giants by acknowledging culture and country specific
needs.
• Ex: India, Korea,Singapore
 How does this institution influence
global economic activity?
• Have it your way” with customers having many possible
ways of ordering a Whopper meal
• Another response to globalization they are offering
healthier menu with less salt and also with its product
innovation to provide food with higher nutrition contents.
• They are not just focusing on the products alone, in fact
they have a program 'Fun with a Future’ which
concentrates on employee engagement
 How does this institution influence
global economic activity?
• This is in line with the concept of globalization where people
of different races, culture and family background will have
a common global identification as BK’s brand ambassador.
• CSR: (1) develop new menu options that meet customer’s
nutritional needs globally. Ex: Kids meal with apple fries or
choice of fruits such as apples, grapes, milk or fruit juice.
(2) BK McLAMORE Foundation. Focuses on advancement of
education
 How does this institution influence
global economic activity?
• “40 Best Companies for Diversity” (3rd consecutive
year)
• they provide opportunities to women and minorities and
is committed to recruiting, retaining and developing its
employees through workshops, speakers, and various
networking opportunities.
 How does this institution influence
global economic activity?
• Gain an award in 'Working Mother 2010 list of the Best
Companies for Multicultural Women' by promoting the
advancement of multicultural women.
• BK together with IKEA AND NIKE gained recognition by
Cannes Lions Festival together with IKEA and NIKE. This
award winning body aims to recognize and celebrate brands
that use creativity with the right amount of bravery to drive
their business forward.
 How does this institution influence
global economic activity?
• A lot of advocacy dealing with different social,
environmental and mental issues
• Ex: Day Without Whopper. Donating $2 to Children With
Cancer for every Big Mac.
• Environmental commitments today includes a joint
campaign by Mighty Earth, Union of Concerned Scientists
& Rainforest Foundation Norway
 How does this institution influence
global economic activity?
• The Emoji Company and the Burger King brand have
joined forces for a worldwide kids’ meal activation
designed to spread positivity and deliver an anti-bullying
message.
How does it affect the economies in
the Philippines?
• Franchising is a major driver of economic growth in the
Philippines.
• The franchise industry is a significant contributor to the:
-country’s gross domestic product (GDP)
-job markets
• These companies help the economic growth to
drastically increase.
How does it affect the economies in
the Philippines?
• Burger King Philippines bagged the top franchisee
excellence award in the recent 2016
• BK Philippines was given due recognition for being:
-best in overall profit
-sales growth
-management systems
• The company has grown 70 stores from 24, and 380
employees from 77
How does it affect the economies in
the Philippines?
• Job growth in the franchise sector has outpaced growth
in all other sectors economy-wide.
• Burger King has two of its own in-house national
charitable organizations and programs.
• One is the Have It Your Way Foundation
• McLamore Foundation
• Burger King Cancer Caring Center
Opinions, Reactions, Recommendations,
Ratings/Satisfaction
Influencer.com
Ratings: 4,586 (4 stars) out of 5 stars
(Reviews)
• “Most people will choose any other fast food over BK, I really think they have gone down hill in the last
few years and I hate to say it but in my area it would seem as though they would go out of business as
well...”
• “I honestly cant stand burger kings hamburgers they always taste burnt as for the chicken
sandwiches love them onion rings are amazing fries are do able but not my favorite really wish they
had more variety of chicken products”
• “I don't really like Burger King all that well because I don't like their burgers, but just am so happy
that the chicken fries are back!”
• “Burger King is my favorite fast food restaurant because I can taste the quality in their food unlike
other fast food places.”
• “It's my last resort as a fast food restaurant, not the best, but I'd honestly rather go to McDonalds.”
Opinions, Reactions, Recommendations,
Ratings/Satisfaction
ConsumerAffairs.com
Ratings: 1,393 (3.4 stars) out of 5 stars
Reviews
• “Thank you so much BK for the impossible whopper! It’s so delicious and it’s
great having a vegetarian option. Please keep it forever. I know there will
those stereotypical, unimaginative, negative-nancies who will try to do
something ridiculous like sue the company bc the veggie burgers aren’t
cooked separately from the beef patties (but BK was upfront about that from
the beginning) and those people literally just have nothing better to do with
their lives than ruin other vegetarians enjoyment! I love the impossible
whopper and think it was a great addition to the menu!”
• Angsioco, Chlark Francis
• David, Shailene
• Dayrit, Gian Joshua
• Punongbayan, Hershey Maine
• Soriano, Geann Coline
• Talao, Aimee Coleen