m Rascal in Paradise specialized in family travel

packages.
m They personally selected the resorts with which
the company worked.
m Rascals evaluated resorts according to:
Property friendliness toward children.
Safety, Room availability etc
m Rascal offered 2 types of Service to resort
operators:
1 Consulting Service for a modest daily fee +
expenses
2 Free Consulting Service

 


ahamas
South Hope ay $3504 Scuba diving included.
South Ocean each $3120 to $3970 Lunch not included
Mexico
Hotel uena Vista $2150 to $2470
Hotel Club Akumel $2080 to $3100 Lunch and Airport
Transfer not included
m vn operation for last 10 years.
m They had established a solid reputation, as a safe
and knowledgeable scuba diving resort.
m They had a staff of 11 including boat captain,2
mates etc.
m They offered Diving along with bench front
location.

   




Coral Divers Resort Per Week $1355 to $1455 Standard
Accommodations,
continental
reakfast + 2 tank
Dive
Coral Divers Resort Per Week $1800 to $1950 Deluxe
Accommodations,
Continental
reakfast + 2 tank
Dive
1.Low no of ooking.
2.No Strong identities and reputation for
Quality Service.
3.Declining Profits.
 i
i  i 
Total Assets 601,206 685,587 760,526
Total Liability 561,501 611,323 677,153
Total Shareholder 601,206 685,587 760,526
Equity
Total Revenues 502,908 529,015 554,357
Total Expenses 537,467 538,124 519,381
Net vncome (34559) (9109) 34976
1. Association with Rascals in Paradise (a travel
company).
m Concentration on a increasing family Segments
m More Emphasis on children¶s Needs.

m Strategy 2
m Focus on Adventure diving like deep depth diving,
shark diving.
m Strategy 3
m vmprove current operations.
m vncrease cost efficiency.
m Strictly Adhere to the policy of requiring a
minimum no of Divers.