BUSINESS MANAGERS COMMUNITY

STUDY

By: Fatima Ali Fakhroo

• -Do you know this business concept?
• -Have you ever tried an ice-cream inside a
bun?
ROQ:HOW QATARI PEOPLE SUCCEEDED
IN ESTABLISHING AN INNOVATIVE
BUSINESS CONCEPT?
 PURPOSE OF THE RESEARCH

• Diversity in production

• Personal success

• Benefits the start-up business owners

 DEFINING INNOVATIVE BUSINESS
CONCEPTS:

• I focused on two main aspects:

Passion:
How much they put Authenticity:
thought in the process of How is it different than
making it. other businesses? Did you
-Efforts that are just established it because
made/planned for it’s the trend today in
developing the business in Qatar?
many aspects.
 EXAMPLES ON INNOVATIVE BUSINESS:

Hend Alrumaihi:
• A Qatari girl who study abroad and love to dress up
and take a photo for her outfit while she is in UK.
• She became known on Instagram by her unique style.
• Later on, she established her own line that includes
basics: long sleeve shirts , trousers , and mainly coats
because it was her favorite.
 METHADODGY

• Conducting interviews (study cases)

• Secondary research

• Participants:

• (not specific)/against invergence in general

 WHY I’M THE ONE FOR THIS PROJECT?

• Design experience
• Critiques
• Passionate • Hierarchy
• Process

• Naturally creative

• Overlapping between two sectors

 DATA COLLECTION & RESEARCH:

Secondary research:
Between 1997 and 2005 Qatar Development Bank (QDB) was established.
-Incubation Centre for innovation
• As QDB executive director of Advisory Services and Incubation Ibrahim
Almannai said “The pivote role home-based business play, and the significant
impact they have in contributing to the development of the national
economy”.
“Craig Dubitsky, founder and CEO of hello, built his $20
million toothpaste brand on a simple idea: Transform an
everyday commodity into something
desirable.”(Haslam,2018)
Focused aspects: packaging, branding.

“You need only look at the packaging to see why hello has
become one of the fastest-growing toothpaste brands in
the U.S.”(Haslam,2018)
 “A study by Adobe and Forrester
Consulting found that 82 percent of
companies believe there is a strong Creativity and business results
connection between creativity and
business results. In fact, companies that
2nd company
actively foster creative thinking 18%
outperform their rivals in revenue growth,
market share and competitive leadership,
according to the report.”(Fallon,2016)

1st company group

82%

1st company group 2nd company

Q & A: