MEET THE TEAM

Blake Wohlwend, CEO

Daniel Baldassano, CMO
Michael Vollman, CFO
Ajay Girish, COO
Adriana Bambach, Marketing VP
Parker Buterbaugh, Sales VP
About the
Business
 “One Stop
College Shop”
5
Organizational chart
CEO
Blake
Wohlwend

CMO
CFO COO
Daniel
Michael Vollman Ajay Girish
Baldassano

Adriana Bambach Parker Buterbaugh Human Resources

Hayden Marshall Luke Harvey Brett Larson Tanner Davidson
Julien Hostachy Jackson Potts Nick Barrett Zack Terzich
Courtney Czuprynski Luke Scheffers
Faizan Mohiuddin
Location
 Strengths Weaknesses
● Large target audience ● Start up company

● Strong leadership supported by hard ● Don’t have pre-existing relationships with

working employees other firms

● Sustainable company idea ● A need for capital

Opportunities Threats
● Attending future trade shows and events ● Firms that have previous experiences

● Developing relationships with future ● Competition with our products

business partners
Business Rationale

10
 Customer Empathy
11

1. College is priority
2. Dorm rooms are a trend
 Problem Statement
12

● Too many Overwhelmed

supplies
Stressed
● Too many
stores

● Too many
options
 Solution Statement
13

● Bundles of Relaxed
supplies
Stress-free
● One store

● Simple
options
 Company Goals
14
◈ Revenue>Expenses

◈ success

◈ Help our customers through a

crucial time in their lives
Marketing
Target Market
● 17-23 males and females entering
or currently in college
● Parents looking to better prepare
their children for this new step
in life
Market Segmentation
Demographic:
17-23 males and females about to or currently attending
college

Geography:
All locations VEI emcompasses

Psychographics:
Academically motivated students wanting to enjoy their
college experience

Socio-economic:
Different packages for all levels of income
Business Risks and Strategies
● Not appealing to all customers
● Shipping
● Delivering efficiency
 What were doing
We are selling to

Incoming College students

Current college students

Parents of incoming Students

 How we are marketing
20

◈ Social Media
◈ Pop Up Ads
-for Students

◈ Email Blasts
◈ Hard Print Mailers
-For Parents
 Where you can find us

@veihorizons @horizonsvei1 horizonsvei.net

 Thank You!

Any Questions?
22