E – Business

Architecture
Presented by
Devesh M Awasthi
Gunjan Tewari
Sujeet Pandey
Rahul Gupta
E-business architecture
e-business architecture shows you how your
applications can take advantage of the
current e-business marketplace.
experienced insight into application design
and technology choice and case studies
from successful applications within your
domain, help illustrate strategic business
advice to provide you with a model of the
ideal e-business architecture
 What is the architecture
framework
E-business apps require a reliable
network infrastructure to move the
information and execute a transaction .
key components-
Publishing tech
Distribution tech
 Elements of e-business
architectural framework
Network infrastructure
Information and distribution technology
Multimedia content publishing tech
Security and encryption
Payment services infrastructure
Public policy and legal infrastructure
 Network infrastructure

The network infrastructure forms the very

basis of e-business playing the role like
road/transport highways in traditional
commerce and business.
LANs, WANs, Internet
These different transport networks
interconnect using common network
protocol standards called TCP/IP
 Information and distribution
technology
Information distribution technologies
provide a transport mechanism for
transferring info. Content over a network
infrastructure layer through software
system that implement FTP, HTTP and
SMTP for exchanging multimedia
contents.
Multimedia content publishing
tech
the network infrastructure with the
availability of The information distribution
protocol HTTP as the information
distribution protocol and emergence of
HTML and other multimedia contents
editors as the networked multimedia
publishing permits business to create
digital products or represents the goods
and service in the digital contain form
 Security and encryption

Security requires various tool kits, fire walls,

and encryption products .
encryption technologies based shared key
mechanism such as Data Encryption
Standard (DES) or public private keys.
Payment services infrastructure

Online payment is fundamental to

acceptance of e-business as a viable
alternative to traditional commerce
ex: - electronic cheque, e cash
 Public policy and legal
infrastructure
Although security and encryption
technologies ensuring the secrecy and
integrity of data to ensure that the
transactions is conducted on behalf of two
parties ,an authentication is offered by a
third party that certified the identify of the
transacting parties.
 IT Architecture

The IT architecture that is created by the

strategic business/IT planning process is a
conceptual design, or blueprint, that
includes the following major components:
Technology platform
Data resources
Applications architecture
IT organisation
 Technology Platform
Intranet
Internet
Extranet
Other computer software systems
networks & intergraded enterprise
application software
 Data Resources

It includes many types of operational &

specialized data bases like Data ware
houses and Internet/intranet data bases.
 Application Architecture
Business application of IT are design as
an intergraded architecture or portfolio of
enterprise system that support strategic
business initiative as wall as cross
functional processes.
SCM, ERP, CRM application
 IT Organization
The organizational structure of the IS
function with in the company & the
distribution of IS specialist are design to
meet the changing strategies of a
business
 System related barriers

– Too much focus on cost cutting and efficiency

– Rehashing competitors’ ideas
– Frequently reorganizing
– Placing too much emphasis on outside
consultants
 New era of cross functional
integrated application
Stage-1 simplification & segmentation
Stage-2 Reintegration & transformation
Stage-3 cross- functional integration
Stage 3:
Stage 1: Stage 2:
Integrated
Task Oriented Functional
Cross-Functional
Applications Applications
Applications
(Order Entry) (Logistics)
(Customer Care)
 Business Trends
Customer centric applications
Integrated enterprises resource planning
applications
Integrated supply chain applications
Integrated selling-chain applications
Integrated procurement applications
Order/service integration applications
Integrated knowledge management
Customer centric application

sales

Customer
service Relationship
Management

marketing
 Integrated enterprises resource
planning applications
Forecasting & Planning

Purchasing & Material

Management

Enterprise
Warehousing & Inventory Resource
Management
Planning

Finished Product
Distribution

Accounting/ Finance
Integrated supply chain application

Market Demand

Resource & Capacity Supply Chain

Constraints Management

Real-Time Scheduling
Integrated selling-chain apps
Product
Customiza
tion
Pricing &
Contract
Mgmt.

Selling-
Proposal Chain
Generation Managemen
t

Commissio
n Mgmt
Promotion
Mgmt
Goals of Selling Chain Management business
strategy
– Engage your prospects, and turn them into
customers
– Make ordering process easy for the customer
– Add value for the customer
– Make it easy to order customized products
– Increase sales force effectiveness
– Coordinate team selling
Integrated procurement apps
Office Supplies
Procurement
Service
Procurement
(courier,
Contract,
workers)

Business Travel E-Procurement

Procurement Applications

Computer
Equipment/Software/
Networking

ORM
Procurement
 Benefits

Enable cos. To consolidate information

and negotiate better with supplier
Also permit cos. To track expenses
Automating purchase process
 Order/service integration apps

enterprise
application
Front –Office
CRM Apps. integration Back-office
ERP Apps
Customer service Distribution
Field service Manufacturing
Product configuration Scheduling
Sales order entry Finance
 Benefits

Empower call center operation

Streamline sales order processing
Improve the customer experience
Integrated knowledge management
Business analytics
(filtering & reporting)

Data capture and

Data warehousing

Business
Decision support system Intelligence
Applications

Push-based
Delivery system

Wireless/mobile
Front-end
E-Business Architecture = Integrated
App Frameworks
Partners, Suppliers, Distributors

Supply Chain Management

S
t

Warehousing

Manufacturing
Distribution
a

Logistics &
E

Finance/Accounting/Auditing
M k
HRMS / e-Procurement

Management Control
P e
Admin. Control

L Enterprise Resource Planning (ERP) h

O Business Enterprise o
Application l
Y Intelligence Integration
E d
Customer Relationship Management (CRM)

Customer
E e

Field Sales
Marketing

Service
S r
s

Selling Chain
Management

Customers, Resellers