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V The beginning

V Fight to survive Ȃ Restyling

V Shareholding pattern Ȃ IPO

|


 

V io frills service strategy

V Eliminating non-essential extras

V Vigorous but steady growth ambitions

V Ryanair generation

V Frequency & punctuality

V Fleet expansion
V 9/11 aftermath
V Strengthened bargaining position of budget
airlines
x Jircraft procurement
x Staff recruitment
x Jirport deals
V Owning rather than leasing aircrafts
V Financial statements recorded in Euro
V Foreign exchange hedging
V Fuel risk management
V 13th Consecutive year of increased profitability
V Staff efficiency ratio had improved by 15%.
V Market capitalization 4.73bn till 1st July 2003

£

    
Total revenue 843 624
Total Op Expenses 579 461
Operating Profit 264 163
iet Profit 239 150
iet Margin 28.4% 24%
V Œeclared itself io.1 for customer Service.
V Claimed to be io.1 for
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V rowest fares of all time on all routes
V Strive to deliver on-time performance
V Jllow flight and name changes with requisite fee
V Provide complaint response within 7 days
V Provide monthly service statistics
V Completed its deal to purchase buzz from KrM Royal Œutch
Jirlines on 10th Jpril 2003.

V The Irish-based airline has purchased the unit for ͂ 20.1m,

reduced from ͂23.9m.

V Ryanair acquired ten of buzz's fleet, a total of six Boeing 737-

300s and four BJe 146s, and also retained up to 170 buzz
employees.
V Fleet commonality

V Contracting out of service

V Jirport charges

V Staff costs and productivity

V Marketing costs
! 


 
Ȉ 9/11 shock
EJI Ȉ iew Jirline Era
Ȉ Jir ravel Dyna ics
EJI Ȉ oves y ainstrea arriers

Ȉ EU lauses
EJI Ȉ Ryanair





  Jwards & Recognition
  Michaelǯs Personality
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X 7% Penetration (European Market)

X Jmple Growth Opportunity

X EU Expansion

X Further Evolution of the Industry

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X Bargaining Power

X Competitive Resources

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V Increase the frequency of existing routes
V Open new routes in Europe
V Œevelop its small continental bases
V Expand in Europe
V Expand in iorth Jfrica
V Jggressively seek market share from charter Market
V Continue to find ways to reduce costs
V Change online image
V Improve employee relations
J


 describes the categories of activities
within and around an organization, which together
create a product or service.

x Primary activities
x Support activities
 Operate with lower Œevelop a unique
margins cost structure

Create efficiency in Focus on market

organizational segments with
capabilities low expectations

  

 $ are those product
features with which a organisation must
outperform the competition because they are
particularly valued by a group of customers.
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X rimited Jirport Transportation
X Jdvertising on Jirplanes
X Yield Management
X Uniform Fleet
X High Productivity
X High Service revels
X General Cost Reductions
X Eliminating seatback pockets

X io blankets or pillows

X Jirsickness bags distributed on request

X Charges larger penalties for overweight luggage

a
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X The Ryanair Business Model
X EU Œeregulation
X Boeing Œiscounts
X EU Expansion
X row Jcquisition Cost of Buzz
X The Southwest Effect
X Effective Publicity
X Michael Oǯreary