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KASTURI GUHA
FIXED 80 40%
DEPOSIT 17.50%
40.00%
EQUITY
EQUITY 45 22.5%
MUTUALFUND
14.00%
MUTUAL 28 14% INSURANCE
FUND 22.50%
INSURAN 35 17.5% GOLD
CE
GOLD 12 6%
2. WHICH IS THE GREATEST BARRIER BEHIND
INVESTMENT IN EQUITY?
TABLE-2 CHART-2
RESULT NUMBE % 5.00% LACKOFMONEY
R
LACK OF 40 20% LACKOF
AWARENESS
MONEY 12.50% 20.00% ABOUTEQUITY
LACK OF 60 30% MARKET
VOLATILE
AWARENESS NATUREOF
ABOUT EQUITY MARKET
EQUITY
32.50% ORTHORDOX
MARKET THINKING
30.00%
VOLATILE 65 32.50%
NATURE OF LACKOF
EDUCATION
EQUITY
MARKET
ORTHODOX 25 12.5%
THINKING
LACK OF
OBJECTIVE-2
TO KNOW WHAT ARE THE
FACTORS INVESTOR CONSIDER
MOST IMPORTANT WHILE
CHOOSING THEIR BROKING
COMPANY.
3. HOW MUCH YOU ARE CONSIDERING “BRAND IMAGE”
AS AN IMPORTANT FACTOR WHILE CHOOSING BROKING
FIRM?
TABLE-3 CHART-3
RESULT NUMBER %
8.50% 6.50% STRONGLY AGREE
STRONGLY 53 26.5%
AGREE AGREE
DISAGREE 17 8.5%
47.00% STRONGLY DISAGREE
STRONGLY 13 6.5%
DISAGREE.
4. HOW MUCH YOU ARE CONSIDERING ‘ BROKERAGE’ AS
AN IMPORTANT FACTOR WHILE CHOOSING BROKING
FIRM?
TABLE-4 CHART-4
RESULT NUMBER %
12.00% 7.50% STRONGLYAGREE
STRONGLY 15 7.5%
AGREE
AGREE
AGREE 23 42%
UNDECIDED
UNDECIDED 84 11.5% 27.00% 42.00%
DISAGREE
DISAGREE 54 27%
STRONGLY
STRONGLY 24 12% DISAGREE
DISAGREE. 11.50%
5.‘AFTER SALES SERVICE’ IS AN NECESSARY REQUIREMENT
FOR SHARE TRADING?
TABLE-5 CHART-5
RESULT NUMBER %
STRONGLY AGREE
AGREE 82 41%
12.50% UNDECIDED
UNDECIDE 20 10%
D
10.00%
DISAGREE 25 12.5% DISAGREE
TABLE-6 CHART-6
RESULT NUMBER % 5.50% STRONGLY
AGREE
UNDECIDE 25 12.5%
D DISAGREE
44.00%
DISAGREE 18 9%
STRONGLY 11 5.5% STRONGLY
DISAGREE
DISAGREE.
OBJECTIVE-3
TO KNOW THE PERCENTAGE OF
INVESTOR WHO PREFER ONLINE
AND OFFLINE SHARE TRADING.
7. HOW MUCH YOU ARE INTERESTED BY THE ONLINE AND
OFFLINE FACILITIES PROVIDED BY A BROKERAGE
COMPANY?
TABLE-7 CHART-7
RESULT NUMBER % 5.00%
5.50%
STRONGLY 69 34.5% STRONGLY
INTERESTED
INTERESTE
D INTERESTED
12.50% 34.50%
INTERESTE 85 42.5%
UNDECIDED
D
UNDECIDE 25 12.5%
NOT INTERESTED
D 42.50%
NOT 11 5.5%
INTERESTE STRONGLY NOT
INTERESTED
D
STRONGLY 10 5%
NOT
8. HOW MUCH YOU AGREE TO IMMEDIATE ACCESS OF MARKET
FOR TRADING IS REQUIRED?
TABLE-8 CHART-8
RESULT NUMBE %
6.00%
R 5.00%
STRONGLY
AGREE
STRONGLY 88 44%
AGREE 12.50%
AGREE
STRONGLY 12 6%
DISAGREE.
OBJECTIVE-4
TO KNOW THE INVESTORS
AWARENESS ABOUT THE ONLINE
AND OFFLINE FACILITY PROVIDED
BY EDELWEISS BROKING HOUSE.
9. FROM WHERE YOU COME TO KNOW ABOUT ONLINE AND
OFFLINE FACILITIES PROVIDED BY EDELWEISS BROKING
LTD.?
TABLE-9 CHART-9
RESULT NUMBE % 2.50%
R INTERNET
INTERNET 48 24%
NEWSPAPE 5 2.5% 28.50% 24.00% NEWSPAPER
R
MAGAZINE
MAGAZINE 15 7.5%
COMPANY
COMPANY 75 37.5% 37.50% EXECUTIVE
EXECUTIVE 7.50%
OTHERS
OTHERS 57 28.5%
10. HOW MUCH YOU AGREE TO SHIFT YOUR ACCOUNT IN
EDELWEISS BROKING LTD, IF ONLINE AND OFFLINE
FACILITY ARE PROVIDED AT FREE OF COST?
TABLE-10 CHART-10
RESULT NUMBE % STRONGLY
17.50%
R 10.00%
AGREE
ABOVE 40 40 36%
12.PROFESSION SEGMENTATION
TABLE-12 CHART-12
OCCUPATION NUMBER %
BUSINESS
BUSINESS 45 57.5% 20.00
%
SERVICE
SERVICE 115 22.5% 22.50 57.50
% %
OTHERS
OTHERS 40 20%
FINDINGS
MOST OF THE INVESTOR WOULD LIKE TO INVEST THEIR MONEY IN
FIXED DEPOSIT.
INVESTORS MAINLY PREFER BRAND IMAGE,INTERNET FACILTY AND
AFTER SALES SERVICE AS THE MOST IMPORTANT FACTOR WHILE
CHOOSING BROKING FIRM.
THEY WANT TO HAVE BOTH ONLINE AND OFFLINE TRADING FACILITY.
A QUITE GOOD NO. OF INVESTORS ARE READY TO SHIFT THEIR
ACCOUNT TO EDELWEISS BROKING LTD. IF THEY ARE GETTING
ONLINE AND OFFLINE TRADING FACILITIES AT FREE OF COST.
INVESTORS AWARENESS ABOUT EDELWEISS BROKING LTD. IS VERY
LOW.
RECOMENDATION
AWARNESS ABOUT THE COMPANY FACILITY
SHOULD BE INCREASED AMONG THE INVESTERS.