Attribution – ShareAlike 4.0 International Business model: Definition
A business model describes
how an idea will create value. How do they make money?
Product & service Subscription to a Ad revenue
sales service How do they make money?
Commission Freemium Building your business model
You can visualize your business model
using a business model canvas… Key activities Customer Customer Key partners What will your relationships segments business spend the What types of Who are your paying What external most time doing? interactions will your customers? partnerships customers expect to Product development? Do you have any should you invest Sales? Other? Value have with you? in? non-paying proposition customers? Key resources Channels • Mentors? How large is this How will customers • Lawyers? What will it cost for: group? find out about you? • Distributors? • Suppliers? Manufacturing? Do you have Intellectual property? How will you get multiple customer Human resources? products to them? segments?
Cost structure Revenue streams
• How might you make $ from this? How much time and money will be required • What value, other than money, are you to do this? hoping to create? Adapting the business model canvas
The structure of the business model canvas
can be used to develop any idea...
…even if you aren’t planning on turning
that idea into a business. Adapting the Business Model Canvas
By modifying the language of the business
model canvas, we can transform it into an “idea canvas.” Key activities Audience Key partners YOUR IDEA relationships Audience What specific tasks must you do to get What kind of segments Who can you ask to your idea off the Project idea relationship are you invest their time ground? trying to build with Who is your idea and energy to help your audience? for? you? Lesson idea Channels What are the needs • Teachers? Key resources Thesis What are some of this group? • Peers? What materials • Parents? statement different ways of should you invest in? Why would they • Subject experts? presenting your find your idea idea? Hypothesis valuable?
The cost of your idea The value of your idea
• Time investment • Social value • Which collaborators would be valuable to • Academic value invest in? • Monetary value • Material investment