TANDOC NATIONAL HIGHSCHOL

Text Information
and Media

MEDIAand
Media ANDInformation
INFORMATION LITERACY
Literacy
 Objectives:

Learners will be able to…

 Define text in the context of multimedia

 How is Text Used in Medias
 Know the importance of Visual Communication
 Describe and differentiate Types of Typeface

MEDIA AND INFORMATION LITERACY

 What is a Text?

A plain and flexible structure of A very powerful tool in communicating,

showing information and sharing distributing and giving of information
concepts in ways that can be seen or through a specific audience.
printed either hand-written or
computer generated as well as can be
presented on screen.

MEDIA AND INFORMATION LITERACY

 2 Types of Text

FORMAL AND INFORMAL TEXT

Formal Text
-News reports, books, magazines,
newspapers, advertisements and research
- will undergo a series of fact checks and
can be subjected to government scrutiny
and censorship

MEDIA AND INFORMATION LITERACY

 INFORMAL TEXT
- personal opinions
- can be seen in e-mails, blogs , short
message services (SMS), chatboards or in online
messengers

MEDIA AND INFORMATION LITERACY

MEDIA AND INFORMATION LITERACY
 What is a Typeface?

 Also called as ‘font’ which signifies the style of a text in

digital structure and is composed of alphabets,
numbers, punctuation marks and symbols.

I AM PRETTY AND CUTE.

MEDIA AND INFORMATION LITERACY

 Types of Typefaces

MEDIA AND INFORMATION LITERACY

 SERIF
- used in formal presentation
- more readable in big texts such as body of
textbooks, magazines, newspapers and scientififc
publications
- examples are:
Garamound Times New Roman
Baskerville

MEDIA AND INFORMATION LITERACY

  SANS-SERIF
- used in road signage, directory in a building, food
packages , nutritional facts and webpage creations
- Examples are:
Arial Helvetica Verdana
Callibri Tahoma

MEDIA AND INFORMATION LITERACY

 SLAB-SERIF
- gives a heavy-look on print
- used for advertising billboards

Examples are:
Blackoak Rockwell
Playbill

MEDIA AND INFORMATION LITERACY

 SCRIPT
- not used entirely in a text
- can be used in wedding invitations and formal
event

Examples are:
Edwardian Vladimir
Kunstler

MEDIA AND INFORMATION LITERACY

  DECORATIVE
- manifests emotions such as fear, horror and celebrations
or portays thematic situations

Examples are:
Chiller Curlz
Jokerman

MEDIA AND INFORMATION LITERACY